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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Sociology

University of Central Florida

Electronic Theses and Dissertations

Content analysis

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Media Coverage And The Ferguson Unrest, Brittanni Wyatt Jan 2015

Media Coverage And The Ferguson Unrest, Brittanni Wyatt

Electronic Theses and Dissertations

The media aids in bringing to light many social issues across the nation each and every day. Historically, police force on African Americans can be seen amongst many media outlets. However, with technological advances the media has flourished which makes it possible for the media to supply coverage of police force on African Americans more now than ever before. This exploratory analysis aimed to uncover ways in which the media has framed the individuals involved in the shooting of Michael Brown in Ferguson, Missouri on August 9, 2014. Articles from four media outlets were used in this analysis. Data was …


Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud Jan 2014

Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud

Electronic Theses and Dissertations

This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as …


When Love Turns Lethal: A Content Analysis Of Intimate Partner Violence In Print Media, Ashley Maddox Jan 2010

When Love Turns Lethal: A Content Analysis Of Intimate Partner Violence In Print Media, Ashley Maddox

Electronic Theses and Dissertations

The current study conducted a content analysis of newspaper articles in a Florida newspaper, the Orlando Sentinel. The study spanned across a five-year time period from 2004-2009, featuring 198 articles on domestic violence homicide. The current study is a replication of previous research conducted using the same newspaper during 1995-2000. Victim blame, tone, and descriptions of the perpetrator and victim were among several items of interest. Findings reveal a slight increase in victim blaming statements and a larger increase in positive portrayals of the victims of domestic violence homicide.