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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Diver Perceived Value And Satisfaction On The Mississippi Gulf Coast, Ka'lon Duncanson
Diver Perceived Value And Satisfaction On The Mississippi Gulf Coast, Ka'lon Duncanson
Honors Theses
The Mississippi Gulf Coast is known for its coastal beauty and the tourism that comes from the recreational activities associated with the water. However, there appears to be an underserved segment of the tourism industry. The coast provides opportunities for local scuba divers to take part in a range of diving activities, but there is minimal support for this tourism activity in Mississippi. There is a need for greater understanding about what local divers value in their diving experiences and how this might lead to greater satisfaction with this activity. Along with overall perceived value, the argument is made that …
Marketing To The New Generations Of Lgbtq+ Tourists, George Smith
Marketing To The New Generations Of Lgbtq+ Tourists, George Smith
Master's Theses
As social acceptance for LGBTQ+ people grows, it is essential to research and understand more about tourism and its important role in the lives of LGBTQ+ populations. There are tourism communities around the country that may not be familiar with this market segment and are not sure where to start. This can leave the LGBTQ+ market segment under-represented in the tourism industry. This research sets out to answer the question, “Can tourism communities who wish to expand to newer generations of LGBTQ+ travelers market to them successfully?” Mixed research methods include an exploration of city tourism websites, interviews with tourism …