Social and Behavioral Sciences Commons^™

Fitspiration: Social Media's Fitness Culture And Its Effect On Body Image, Makenzie Norton

Capstone Projects and Master's Theses

Social media’s largest platforms, especially Facebook and Instagram, has revolutionized the average American’s accessibility to new subcultures, usurping the societal influence of traditional media forms while retaining many of their marketing methods. The following capstone research discusses how the fitness subculture and fitness-related content on social media affects male and female body image and body ideals. Through a content analysis of current literature, I provide connections between the marketing of fitness in American media and its influence on men and women’s body image. Using social comparison theory, I analyze prior research that explains the causes of body dissatisfaction and explain …