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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Racial/Ethnic Representation In Prominent Child/Adolescent Clinical Journals: A Content Analysis Of Literature (2000-2019), Jessica E. Diamond
Racial/Ethnic Representation In Prominent Child/Adolescent Clinical Journals: A Content Analysis Of Literature (2000-2019), Jessica E. Diamond
Theses and Dissertations
A focus on racial and ethnic minority youth is crucial considering the projections of growth for these populations in the United States. The Journal of American Academy of Child/Adolescent Psychiatry, Journal of Clinical Child and Adolescent Psychology, and Child and Adolescent Psychiatric Clinics of North America were coded for level of focus on minority youth group focus, article topic, and journal trends over time. Latinxs represented 3.2% of published articles (versus 17.8% of the U. S. population), African Americans 3.0% (versus 13.3%), Asian Americans 0.1% (versus 5.9%) and Native Americans 0.9% (versus 1.3%). The top research topics for all minority …
Brand Activism And Gender: Nike As A Case Study, Kirsten Rasmussen
Brand Activism And Gender: Nike As A Case Study, Kirsten Rasmussen
Theses and Dissertations
Nike is a prominent company that engages in brand activism, a marketing approach wherein they brand themselves as socially progressive by adopting public stances on controversial social issues. Because Nike resides at the intersection of media and sports, both of which are institutions that gender plays an important role in, an exploration of how Nike constructs gender in its commercials may illuminate the authenticity of its brand activism and progressive politics. Through a content analysis of 131 commercials released by Nike in the past decade, I explore whether their reputation as a socially progressive company extends to genuinely diverse and …