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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Cyberbullying In Rural Communities: Origin And Processing Through The Lens Of Older Adolescents, Lisa Reason, Michael Boyd, Casey Reason
Cyberbullying In Rural Communities: Origin And Processing Through The Lens Of Older Adolescents, Lisa Reason, Michael Boyd, Casey Reason
The Qualitative Report
The experiences of older adolescent cyberbullying victims from a rural community were explored in this qualitative study. Findings revealed that cyberbullying originates primarily as the result of jealousy over romantic relationships and cultural, religious, or sexual orientation intolerance. Participants also indicated that cyberbullies tend to be more brazen and cruel as the result of perceived anonymity. In addition, participants reported feelings of helplessness and rage in response to the attacks. Finally, participants suggested that the lack of knowledge and understanding of cyberspace resulted in a lack of emotional support and protection against cyberbullying.
The Coding Manual For Qualitative Research: A Review, Monica M. Gonzalez
The Coding Manual For Qualitative Research: A Review, Monica M. Gonzalez
The Qualitative Report
This book review comments on the second edition of Saldaña's (2013) Coding Manual for Qualitative Research. This review discusses the benefits of using this text as a qualitative coding guide and also discusses some perceived limitations. This review is intended to help researchers who are in the process of selecting qualitative coding reference texts.
Qualitative Research For Social Marketing: One Organization’S Journey To Improved Consumer Insight, Kim Longfield, Reid Moorsmith, Katia Peterson, Isolda Fortin, James Ayers, Oana Lupu
Qualitative Research For Social Marketing: One Organization’S Journey To Improved Consumer Insight, Kim Longfield, Reid Moorsmith, Katia Peterson, Isolda Fortin, James Ayers, Oana Lupu
The Qualitative Report
Population Services International (PSI) is an international NGO working to improve outcomes in developing countries through behavior change communications and the social marketing of health products and services. Consumer insight is central to PSI's social marketing strategy because it informs which messages to promote and which products and services to offer to make the concept of healthy behavior change attractive to consumers. Qualitative research provides rich insight by exploring consumers' values, feelings, thoughts, intentions, barriers, motivators, culture, and social norms that affect their behaviors and use of products and services. In this paper, we describe how PSI's qualitative research program …