Social and Behavioral Sciences Commons^™

An Examination Of Factors That Influence Social Networking Community Participation Among Millennials, Celeste See Pui Ng, Anita Lee-Post

Marketing & Supply Chain Faculty Publications

This study investigates main and moderating factors that influence Millennials' intention to participate in a social networking community (SNC). The authors modified the unified theory of consumers' acceptance and use of technology (UTAUT2) to incorporate six main and two moderating factors to explain Millennials' SNC participation intention. By considering the implications of the unique characteristics of Millennials on their social networking behavior, the authors' model is better suited to answer what drives these tech-savvy individuals to participate in a SNC via such sites as Facebook. Specifically, the authors find that hedonic motivation, trust in technology, trust in community, and social …

Generation "P": Philippines' Millennial Impact Entrepreneurs, Jinky Tuliao, Zen Bin, Vivienne Zerrudo

Social Space

"Millennials"—broadly defined as those born between 1980 and 2000— are a dynamic driving force behind any country’s economic progress, but particularly so in the Philippines. Making up about 50 per cent of the national population, Philippine millennials are mainly employed in micro, small and medium enterprises (MSMEs), which in turn account for over 99 per cent of all local businesses.

The Relationship Of Communication Styles Of Millennial Employees With The Communication Satisfaction And Perceptions Of Communicator Competence Of Their Supervisors, Edward R. De La Torre

Dissertations

Each generation in the workplace shares characteristics that distinguish them from the generations before them. These differences in personality, behavior, and attitudes can result in intergenerational conflict, and these dynamics were identified by researchers when describing the interaction between young Millennial workers and their supervisors of the older generations. However, research did not explicitly test if these differences extend to the different communication styles that people exhibited in their verbal interactions. One such communication style paradigm, the Mok’s Communication Styles Survey (MCSS), describes the actual communication style of an individual, and was used to see if Millennials communicated differently than …

From Promise To Form: How Contracting Online Changes Consumers, David A. Hoffman

All Faculty Scholarship

I hypothesize that different experiences with online contracting have led some consumers to see contracts—both online and offline—in distinctive ways. Experimenting on a large, nationally representative sample, this paper provides evidence of age-based and experience-based differences in views of consumer contract formation and breach. I show that younger subjects who have entered into more online contracts are likelier than older ones to think that contracts can be formed online, that digital contracts are legitimate while oral contracts are not, and that contract law is unforgiving of breach.

I argue that such individual differences in views of contract formation and enforceability …

Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre

Honors Projects in Marketing

No abstract provided.