Social and Behavioral Sciences Commons^™

Motivated Endorsement Of Interethnic Ideologies: An Optimal Distinctiveness Approach, Kevin Lee Zabel

Masters Theses

The current study examined the effects of need for inclusion and differentiation (Brewer, 1991) activations on endorsement of colorblind and multicultural ideologies, and the roles ideological endorsements played in visual social perception. A total of 238 university students were given false feedback on a personality inventory to activate needs for differentiation and inclusion, as well as completed interethnic ideology measures and a morphed faces judgment task in which they perceived whether paired others were exactly the same or different. Bootstrapping analyses (Preacher & Hayes, 2008) confirmed that, consistent with hypotheses, need for inclusion activation participants endorsed colorblind ideology to a …