Social and Behavioral Sciences Commons^™

Does Manipulating Source Gender Predict A Person's Open-Mindedness As A Function Of Sexism?, Tanyelle Annette Galman

Master's Theses

The present research examines whether Communication Source Gender influences a message recipients' level of Open-Minded Cognition, and whether Ambivalent Sexism moderates this effect. Participants were asked to think of themselves as part of a military panel which considers proposals to military spending. Then after reading a proposal from either Cassandra Smith or David Smith, participants were asked to indicate whether they would be open to hearing more from the author. Participants were then instructed to complete the Ambivalent Sexism Inventory (Glick & Fiske, 1996). In total there were 395 participants in this study. Results show that there was no main …