Social and Behavioral Sciences Commons^™

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

Self-Esteem In Spanish-Speaking Latinos In Northwest Ohio, Mckenna Freeman

Honors Projects

Self-esteem is a widely-studied construct across many disciplines of social science. However, previous research regarding self-esteem and language barriers has focused primarily on children and adolescent populations, while much less research has examined this relationship among adults. The current study measures linguistic acculturation and self-esteem in both Latino and control adult samples. Hypothesis 1 states that participants in the Latino sample would report significantly lower self-esteem than the control sample. Hypothesis 2 states that linguistic acculturation levels in Spanish speaking Latinos would be positively correlated with self-esteem. Finally, a research question was addressed measuring the differences in self-esteem between foreign …