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The Effects Of Facial Attractiveness, Weight, And Immediacy On Social Influence: A Test Of Dynamic Social Impact, Melinda Bullock

Dissertations and Theses @ UNI

Social impact theory (Latane, 1981) explains social influence as a multiplicative function of strength, immediacy, and number. Dynamic social impact theory (Latane, 1996a) states that four phenomena occur as a result of social influence: a) clustering (those living close together have similar attitudes), b) correlation (once unrelated attitudes become associated), c) consolidation (reduction in overall attitude variance), and d) continuing diversity (in spite of social influence attitudes diversity persists). This study used these two theories to examine how facial attractiveness, weight, and immediacy affect social influence. It. was expected that clustering, correlation, and consolidation would occur to a greater extent …