Social and Behavioral Sciences Commons^™

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

A Parent's Guide To Social Media Safety, Catherine Grimley

Gator TeamChild Juvenile Law Clinic

The goal of this White Paper is to provide parents and other caregivers with a compilation of literature from some of the most popular social media platforms in one convenient place. It aims to help parents understand what parental controls and account settings are available, so they can facilitate important conversations with their teens regarding social media safety.

Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale

All Theses

The 2023 presidential elections in Nigeria represented a significant milestone in the nation's democratic progression, capturing the interest of observers both within the country and abroad. This study identifies the key online opinion leaders who participated in the electoral discourse, their generational affiliation, and the role of social media in facilitating youth engagement throughout the political process. Using Sprinkl, an online monitoring tool to harvest publicly available tweets containing the hashtag #NigeriaDecides2023 from February 11 to March 15, coupled with interviews, the study identified the prominent opinion leaders with significant influence, their types of messages and the motives behind youth …

An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz

Student Theses

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into …

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

Sappling: An Interactive Platform For Creative Expression And Collaboration, Alex Aquino

Graphic Communication

Sappling is a new application that aims to tackle some of the shortcomings of traditional social media, which currently dominates the way we interact with friends and other users online. In its initial phase, we plan to target a certain demographic of people that we feel would benefit most from the platform, such as engineers or musicians. As a part of my project, I plan to help identify which group we want to target in this development stage, using survey data and other metrics to measure different groups and their likelihood to benefit from this new platform. As some research …

From The Outside Looking In: Transmasculine Narrative Identity, Experiences, And Larger Narratives On Social Media, Micah Roldan

Dissertations, Theses, and Capstone Projects

Narrative identity development is an essential process in how individuals perceive themselves and the world around them. Often, narrative identity is studied in cisgender heterosexual individuals and applied to others without the acknowledgment of individuals that fall outside of these categories. Drawing upon existing literature and autoethnography, this thesis aims to meaningfully bridge this gap by studying the narrative identity development of transmasculine individuals through the lens of social media. This thesis proposes that the use of social media to share gender transition journeys has created a new digital trans and queer narrative for users and viewers. This narrative is …

Critical Multimodal Discourse Analysis: A Case Of A Palestinian Movement, Mohammedwesam Amer

An-Najah University Journal for Research - B (Humanities)

The paper examines digital discourses of and on the Palestinian movement, Hamas on Twitter. The data corpus contains tweets and retweets by Shehab News Agency (Hamas’s agency), and all tweets associated with the hashtag #hamas and produced by any tweeter. The data resources were extracted in January 2022. The paper uses Kress and Van Leeuwen’s (1996 & 2006) social semiotic approach and critical discourse tools to examine online, textual and visual features of tweets. The findings show that the word occupation الاحتلال is the most frequent word in the tweets of Shehab News Agency, and it is associated with hashtags …

Examining Connectivity And Mental Health Amongst Generation Z And Millennials, Regina M. Luttrell Ph.D., Alexandra Hosilyk, Nyah Jones, Grace Kos-Dondlinger, Runchu Lang, Katerina Miller

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab tasked our research team to develop findings based on two generational cohorts and mental health. Our team decided to research Millennials and Generation Z in relation to their mental health and connectivity habits. In addition to these general topics, we analyzed how remote work, the COVID-19 pandemic and U.S. political turmoil have played a role in the mental health status of these two generational cohorts.

The Millennial generational cohort is defined as individuals born from 1981 to 1996. The Generation Z generational cohort is defined as individuals born from 1997 to 2012. In order …

Identifying Barriers: Analysis Of Federal Law Enforcement Social Media And Recruitment Efforts, Reena Desai, Edgar Greer, Meghan Waldron

Doctor of Education Capstones

The Federal Bureau of Investigation Richmond Field Office seeks to diversify their applicant pool. In an effort to provide information on how to meet this need, our doctoral team analyzed the social media sites of six federal law enforcement agencies to include: the Federal Bureau of Investigation- Headquarters, Federal Bureau of Investigation-Richmond Field Office, Alcohol Tobacco & Firearms, the Federal Bureau of Prisons, the Drug Enforcement Agency, and the United States Marshal Service. By examining a 60-day window of images and their associated text on X (formerly Twitter), Facebook, and Instagram accounts, we wanted to gain a stronger understanding of …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Sexual Violence In The Discourse Of Digital Citizens: Strengthening The Concept Of Digital Citizenship As Online Civic Engagement, Budi Mulyono

Informasi

Cases of sexual violence frequently exposed on social media have sparked intense discussions among digital citizens. This phenomenon has given rise to new patterns of participation in the digital public sphere, indicating progress in efficiently and effectively expressing public aspirations through online civic engagement. Thus, online citizen engagement further strengthens the concept of digital citizenship as an active participation form in the digital world. In this study, the topic modeling method is utilized as a machine learning approach with statistical methods to identify topics within large, unstructured document collections. The applied topic modeling method is Latent Dirichlet Allocation (LDA), using …

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Social Media And Mental Health: The Public Health Impact And Future Policy Directives, Renae A. Merrill

Graduate Theses and Dissertations

The relationship between social media use among young people and the increasing concerns of mental health problems in the U.S. and globally is on systemic agendas. Furthermore, research on social media use and mental health indicate reasons to suspect a causal relationship, but more work needs to be done. Therefore, this three-article dissertation seeks to explore (1) associations between social media use, personality, and depression; (2) associations between social media emotional support, anxiety, and personality; and (3) the relationship between social media use and mental health using Deborah Stone’s causal stories framework. Findings from this study provide an improved understanding …

Incivility In 2022 Senatorial Elections, Mark Meyer

Theses/Capstones/Creative Projects

This honors capstone project will examine the effect of social media, specifically Twitter, on U.S. senate elections in 2022. It will track the tweets of personal and official campaign Twitter accounts from the end of the primary until election night in two “Toss Up” or highly contested seats in the 2022 senate elections. This project will examine the winner of the Republican and Democrat primaries only. All the tweets from the timeframe will be tracked and categorized by intention or use of the tweet. These categories will break down the tweet into what it was meant to do be it …

Navigating The Kaleidoscope Of Object(Ive)S: A User-Experience Approach To Cultural-Historical Activity Theory, Madeline Bruegger

Electronic Theses and Dissertations

Activity Theory, specifically third-generation activity theory also known as Cultural-Historical Activity Theory or CHAT (Engeström, 2001, 2015; Leontiev, 1978, 1981; Vygotsky, 1978) has largely been used as a framework for studying different networks of activity, encountered by subjects who utilize tools or mediating artifacts in order to divide their labor within particular communities. This theoretical and empirical project analyzes a transnational user’s experiences performing their identity on Instagram by answering the research question: How does a user with transnational literacy experiences perform their identity and manage communities through the mediation of particular technologies on Instagram? Using mixed-methods from four data …

Social Media Skills And Safety Education Program For Adolescents With Idds: An Occupational Therapy Approach, Janelle A. Rodriguez, Monica Watford, Nooreen Khalid, Kate Lundgren

Summer 2023 Virtual OTD Capstone Symposium

Adolescents with intellectual and developmental disabilities are interested in using the internet and social media to maintain friendships. There is a gap in the literature exploring social media skills training programs to educate this population to safely use social media and the internet.

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

How Does Social Media Consumption Relate To A College Student's Mental Health And Body Image, Madyson Lira

Undergraduate Theses

Mental Health and Body Image issues have become an epidemic, especially among teenagers and young adults. Obsession with social media is also growing among younger audiences. With the increase of users using social media, research has shown that there is a growth in body image issues which has been directly influenced by social media. Despite the research already performed, there hasn’t been a lot of traction surrounding this topic. College students are thrown into constant exposure to the ‘ideal’ college life through social media sharing apps. Between classes, extracurriculars, and meetings, college students are on their phones a lot. Most …

Antisemitic Rhetoric From Influential Individuals On Social Media During The Recent Rise Of Jewish Hate In The United States Of America, Jimmy Warshawsky, Jason Jarvis Ph.D.

Honors Thesis

Experts have said that in recent months, we have been living through the highest point in American antisemitism we've ever had. Much of this is because of certain very influential people like Donald Trump and Kanye West who have been spreading antisemitic tropes and conspiracies on the internet. In this paper, I will first discuss the history of antisemitism in America to give important and relevant context to my study. I will then explain the recent rise in antisemitism and address viewpoints from various experts and contributors on what, why, and how this is happening. I’ll go over each of …

Resale Hdb Price Prediction Considering Covid-19 Through Sentiment Analysis, Srinaath Anbu Durai, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

Twitter sentiment has been used as a predictor to predict price values or trends in both the stock market and housing market. The pioneering works in this stream of research drew upon works in behavioural economics to show that sentiment or emotions impact economic decisions. Latest works in this stream focus on the algorithm used as opposed to the data used. A literature review of works in this stream through the lens of data used shows that there is a paucity of work that considers the impact of sentiments caused due to an external factor on either the stock or …

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav

Masters Theses

Although a considerable amount of research has proved that the use of social media by candidates fighting national elections has resulted in success, like the Obama campaign of 2008 (Hughes et al., 2010) and the Trump campaign of 2016 (Williams et al., 2018) it is still unclear whether the use of social media by candidates has any impact on local city council elections in the U.S. Focusing on the 2021 Knoxville City Council election, this study investigates whether candidates that had a social media presence, posted on social media more frequently than their opponent in the four weeks before Election …

Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace

All Theses

Utilizing LinkedIn as a communication tool for Corporate Social Responsibility (CSR) communications is a relatively unknown area of CSR research. However, existing scholarship and current business trends suggest that LinkedIn may be beneficial for business to business (B2B) companies to communicate to their corporate partners. Findings from this study advance communication scholarship in this relatively new area of research and provide new understanding in how LinkedIn can be used by companies to strengthen business operations pertaining to corporate social responsibility. This thesis examines how Equinix, a B2B company, communicates its socially responsible initiatives on LinkedIn and to what extent its …

Impact Of Social Media  On Public Perception Of Government Covid-19 Response Efforts, Taher Taher

Theses and Dissertations

This research aims to understand this phenomenon to provide insights into how governments can perform better in times of crisis regarding social media and its impact on public opinion. This research aims to understand how social media impacts public perception of government COVID-19 response efforts by studying Facebook comments, likes, and reactions (emoticons).

The study was based on data gathered from Facebook comments on the daily infographic COVID-19 statistics from the official site of the Ministry of Health and Population. The sampling frame is the 52 weeks of 2020, January to December, through random sampling resulting in 546 comments. The …

Master's Project: Framing Emotion In The Social Media Posts Of A Regional Sample Of National Park Sites, Sarah T. Raimondi

Rubenstein School Masters Project Publications

Public communication is one of the most important aspects of a natural resource manager’s job, and social media has opened new channels of communication between agencies and their audiences. Not only do most agencies now maintain an overall social media presence, but units within agencies typically create unique social media pages. This is true for the National Park Service (NPS) in the U.S., where over 400 individual parks have a social media presence. Many of these use Facebook for social media communication; Facebook is currently the largest social media platform, with over 2.8 billion monthly users. Drawing from prior research …

The Fashioning Of Individual And Group Identities In The Thrifttok Community, Kathryn Andronowitz

Holster Scholar Projects

In the wake of the Covid-19 lockdown, a noticeable surge of videos focused on thrifted clothing appeared on the social media platform TikTok, coinciding with an increase in offline thrift store traffic. Individual contributors to these trends comprise a networked community of popular creators and lifestyle followers of these thrifting videos on TikTok, or “ThriftTok,” based on the commonly-used hashtag of the same name. The ThriftTok community is not monolithic. Its productions encompass a spectrum of videos ranging from flea market explorations and goth-style thrifted fashion, to reselling tips and “thrift with me” videos. Its participants range from indie band …

The Nashville Predators Social Media Audit, Sam Baranek, Connor Clouthier, Toniya Johnson, Mary Kate Reid, Micaela Trimble

Belmont University Research Symposium (BURS)

This report and presentation will deliver a comprehensive social media audit completed on the Nashville Predators, a national hockey team. In the end, it will show results of our group’s analysis of the communication strategies on the various platforms that the Nashville Predators use for their business and brand. While we already have prior knowledge and experience in social media, we plan to use the theories and principles to come to even better conclusions about the success of the Nashville Predators’ online presence.

The Nashville Predators are known for being a professional hockey team in the NHL. The Predator’s brand …

Researching How Excess Social Media Use And Filters Affect Trust, Ula J. Mccarthy

Honors Undergraduate Theses

In the present day, excessive social media use has become synonymous with the younger generation. Prolonged social media interaction has resulted in new terminology describing the compulsive need for internet and social media use: internet addiction. This is a new term, and while it has not been defined as a clinical addiction used in acute care settings (Zahrai et al., 2022), it is important to understand its symptoms, like excessive social media use. Given the rapid speed of social media integration in modern society, it is important to investigate how excessive social media use (ESMU), as defined by Zahrai et …

Personality And Social Media Use, Joshua Pearson

Honors Undergraduate Theses

This study seeks to examine the connection between social media usage and the Enneagram personality model. This connection will aid in a better understanding of what motivates individuals to use social media. The information found in this study will be applied to understanding behavioral addiction. This understanding will allow more personalized treatment for individuals already subject to these behaviors and preventive treatment for those more susceptible to behavioral addiction to social media. In order to find the connection between social media use and the Enneagram personality model, a survey including an Enneagram personality inventory, a social media use inventory, and …