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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
#Canceled: Positionality And Authenticity In Country Music’S Cancel Culture, Gabriella Saporito
#Canceled: Positionality And Authenticity In Country Music’S Cancel Culture, Gabriella Saporito
Graduate Theses, Dissertations, and Problem Reports
From its beginning in film and television and its early adoption by Black Twitter, cancel culture has become a phenomenon in the era of social media. Marked by the popular hashtags #cancel, #canceled, #[InsertNameHere]isOverParty, and #Surviving[InsertNameHere], cancel culture is a practice which involves publicly denouncing and/or shaming a person or company when they do something that is considered offensive or objectionable. It saw a resurgence in the era of #MeToo that has not slowed down in an age dominated by social media presidents and global pandemics. Cancel culture has also seen a recent re-adoption by the political right, which begs …
Branding Small Businesses In Small Communities, Lacey Jenkins
Branding Small Businesses In Small Communities, Lacey Jenkins
Masters Theses
Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …