Social and Behavioral Sciences Commons^™

Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo

Dissertations, Masters Theses, Capstones, and Culminating Projects

Higher education professionals in college and university admissions utilize various forms of communication in enrolling their fall class. The problem with the digital generation, also known as the Millennials, is that students have disconnected from the personal touch - the connection that is established between the student, their admissions counselor and the institution. Often it is found that this connection helps prospective students find that perfect fit in selecting a college.

This study identifies several technological approaches and evaluates their effectiveness in undergraduate admissions recruitment. A review of the literature revealed that recent technological advances such as social media, personal …

#Bg4unity: Testing The Effectiveness Of A Social Media Activism Workshop, Drew Ashby-King

Honors Projects

Social media is not only a form of communication that surrounds one’s personal life, but it has also become a platform for expressing opinions and advocating for social change. Using #BG4Unity, an anti-hate social media campaign, as a foundation I developed a workshop that aims to educate participants on the value of diversity and to increase their social media activism skills. This study found that the workshop increased participant’s attitudes toward diversity, social media activism skills, and that those who attended the workshop had increased attitudes toward diversity and social media activism skills compared to those who did not attend …

Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara

Education Dissertations

The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …

Social Media Dashboard For Harrisburg Ymca, Sarah Beckmann

Communication Student Scholarship

As part of my internship at the Harrisburg Area YMCA, I designed a social media dashboard for their four branches to use. This tool lays out social media post ideas and sample content for the 2016 year. Topics included are YMCA affiliated holidays and events as well as national holidays. Click below to download a PDF of the dashboard.