Social and Behavioral Sciences Commons^™

Executive Tweets, Richard M.Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

We explore the tweeting behavior of S&P 1500 firms’ executives (CEOs and CFOs) and its market consequences during the period of 2011 to 2018. We document that executives tweet financial information related to their firms and time these tweets to firms’ major events, and that investors respond to executive tweets in addition to firm tweets. Using the latest machine learning techniques, we develop an innovative construct measuring the content similarity between executive tweets and firm tweets. We use this measure to disentangle whether the market reaction comes from new information or trust. We show evidence consistent with the view that …

Social Media And Public Discourse Participation In Restrictive Environments, Jobany J. Rico

FIU Electronic Theses and Dissertations

This dissertation investigates citizens' use of social media to participate in public discourse (i.e., access, share, and comment on socio-political content) in restrictive environments: societies ruled by a hegemonic government where users face economic and infrastructure barriers to using digital technologies. Theoretical propositions are built inductively from an interpretive case study of how Cuban citizens use Twitter to participate in socio-political conversations. The case study resulted in the identification of nine affordances (i.e., action potentials) for participating in public discourse that Cubans perceive on Twitter. The findings also showed that the identified affordances enabled Cubans to achieve citizen goals: positive …

Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite many advantages of social media as a customer service channel, there is a concern that active service intervention encourages excessive service complaints. Our paper casts doubt on this misconception by examining the dynamics between social media customer complaints and brand service interventions. We find service interventions indeed cause more complaints, yet this increase is driven by service awareness rather than chronic complaining. Due to the publicity and connectivity of social media, customers learn about the new service channel by observing customer service delivery to others – a mechanism that is unique to social media customer service and does not …

Distressing For People’S Lives When Lights Go Off During Facebook Outage, Ramaswami, S.

Research Collection Lee Kong Chian School Of Business

The rise of the super app has changed our lives – and livelihoods – as many of us depend on these social media sites to make a living. Are there alternatives or are we always going to be held hostage? SMU’s Seshan Ramaswami gives his take.

Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au

Research Collection Lee Kong Chian School Of Business

We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and longitudinal social network analysis (n = 17,834 tweets) of probiotic chatter on Twitter from 2009–17. We used Latent Dirichlet Allocation (LDA) to build the topic models and network analysis tool Gephi for building yearly graphs. We identified the top 10 topics of probiotics-related communication on Twitter and a constant rise in communication activity. However the number of …

Social Media, Disinformation, And The 2022 Barmm Parliamentary Elections, Michael Henry Yusingco

Ateneo School of Government Publications

The digitalization of almost every aspect of civic life has brought forth a new democratic milestone with many people now having real-time access to information, to cultures beyond borders, and to discourses happening virtually any place in the world. This hyper-connectivity of people in the digital space has likewise put a new spotlight on the importance of constitutional rights such as free speech and press freedom, and its ability to foster community political engagement. Governments must keep social media a safe and vibrant space for citizen engagement and thus, must institutionalize measures against the deployment of online disinformation. To ensure …

How Does Social Media Enhance Access To Information And Criticism In Vietnam?, Linh Vu

English Language Institute

Social media appeared in Vietnam in the 90s when people had less free space to access diverse information. By presenting compelling interactive platforms, social media has become a game-changer to create profound impacts.

A Content Analysis Of Social Media Posts Among Recreational Cyclists: A Gender Perspective, Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo

Research outputs 2014 to 2021

Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote recreational cycling to women and men in countries like South Africa with keen interests of recreational cycling in the form of sport tourism. This research employs a content analysis of social media posts on Facebook, Instagram and Twitter as a research method. Specifically, the gendered nature of recreational cycling is focused upon. In total, 2,504 posts from 1,598 …

Tourism-Related Climate Change Perspectives: Social Media Conversations About Canada’S Rocky Mountain National Parks, Farshid Mirzaalian, Elizabeth Halpenny

TTRA Canada 2021 Conference

This study employed quantitative social media big data analysis in conjunction with qualitative analysis of postings to better comprehend online lay discourse of climatic change issues in a nature-based tourism destination, Jasper National Park, Canada. Such mixed methodological approaches to big data enable tourism researchers to not only study unstructured social media big data for future-proofing purposes but to address some methodological concerns often raised about solely using corpus linguistic or thematic analyzes. This study unearthed divergent themes regarding tourists’ perceptions of climate change upon visiting JNP, with the most significant discourses on climate grief, education and interpretation, pro- environmental …

On Predicting Personal Values Of Social Media Users Using Community-Specific Language Features And Personal Value Correlation, Amila Silva, Pei Chi Lo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Personal values have significant influence on individuals’ behaviors, preferences, and decision making. It is therefore not a surprise that personal values of a person could influence his or her social media content and activities. Instead of getting users to complete personal value questionnaire, researchers have looked into a non-intrusive and highly scalable approach to predict personal values using user-generated social media data. Nevertheless, geographical differences in word usage and profile information are issues to be addressed when designing such prediction models. In this work, we focus on analyzing Singapore users’ personal values, and developing effective models to predict their personal …

Social Media, Stress And Sleep Deprivation: A Triple “S” Among Adolescents, Micajah Daniels, Manoj Sharma, Kavita Batra

Environmental & Occupational Health Faculty Publications

This commentary is aimed to discuss the impact of social media or the internet and engagement on youth development and comprehend these complex interrelationships. The discussion will serve as an important basis for designing targeted interventions to promote the judicious use of social media and meaningful engagement among youth. Problematic social media use (SMU) among adolescents may be associated with sleep deprivation, emotional distress, and adoption of maladaptive behaviors. Depression and stress are most notably connected to online harassment from SMU or cyberbullying. Degradation, threats, fake profiles, cyberstalking and unwanted comments are some examples of cyberbullying. Given the critical developmental …

Lawyers Response To Covid-19 Infodemic On Social Media, Jibran Jamshed

Library Philosophy and Practice (e-journal)

Objectives: The primary objective of this study is to examine and analyze the skills and practices of lawyers in response to the misinformation/Infodemic of COVID-19 on Social Media platforms.

Research Methodology: In this quantitative study an online survey was conducted among lawyers in Pakistan. The population of the study was made up of practicing lawyers from different District Bar Associations in Pakistan. A questionnaire was distributed to collect data regarding demographic information, use of social media, response to misinformation about COVID-19 on social media and to identify the methods employed by lawyers to check the authenticity of such …

Missional Social Media: Content And Strategies For Missions Organizations, Kathryn Larson

Senior Honors Theses

Technology can be used in amazing and creative ways to spread the gospel and create community across borders. The Apostle Paul used the communication tool of his time, letters, to communicate with churches from a distance. Today’s tools include social media which, when used properly and with intent, can positively influence an organization in the name of the gospel. Missions organizations have an incredible opportunity to use strategies and content to create a viable social media ministry. Theories such as the Community Development Theory and various reception theories contribute to an understanding of two-way communication and engagement between organization and …

Social Media As A Tool For Evangelism Among Youth And Young Adults, Trisney Bocala

Student Research

This research aims to answer the question of which social media platforms youth prefer and what types of content they prefer. Using data collected from a quantitative survey, this research seeks to identify the most-used social media platforms and most appealing formats of content so that Seventh-day Adventist churches, media organizations, and digital missionaries can more effectively utilize social media as a tool for evangelism among youth, defined as 15 to 24 years of age.

"Phone Bad": A Mixed-Methods Exploratory Case Study Analysis Of Social Media And Ostracism, Emmeline Willey

Honors College

Foundational theories of social psychology were written before the existence of social media. As evolving technology has created an environment where users maintain constant social contact, there exists a need for research concerning how human social needs manifest in an online environment, and even moreso for how constant interconnectedness affects people. Previous research indicates a positive correlation between experienced ostracism and social media addiction. However, social media usage tends to be high among users who feel connected, as well as users who feel disconnected, thus indicating that the link between social media and social disconnection may be a ‘chicken-and-the-egg’ situation. …

More Kawaii Than A Real-Person Live Streamer: Understanding How The Otaku Community Engages With And Perceives Virtual Youtubers, Zhicong Lu, Chenxinran Shen, Jiannan Li, Hong Shen, Daniel Wigdor

Research Collection School Of Computing and Information Systems

Live streaming has become increasingly popular, with most streamers presenting their real-life appearance. However, Virtual YouTubers (VTubers), virtual 2D or 3D avatars that are voiced by humans, are emerging as live streamers and attracting a growing viewership in East Asia. Although prior research has found that many viewers seek real-life interpersonal interactions with real-person streamers, it is currently unknown what makes VTuber live streams engaging or how they are perceived differently than real-person streamers. We conducted an interview study to understand how viewers engage with VTubers and perceive the identities of the voice actors behind the avatars (i.e., Nakanohito). The …

Kobe Influencer Marketing: Using Social Media To Promote A Herbal Tea Brand, Patricia Lui, Lipika Bhattacharya

Asian Management Insights

In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her.

Fontbonne University Student Athletes Social Media Influence On Pandemic Behavior, Jarid C. Morton

2021 Academic Exhibition

This presentation takes a look into the effects social media had on individuals behavior towards the COVID-19 pandemic.

The Evolution Of Women's Opportunities In The Workplace: A Look At The Past To Interpret The Present, Emily Milich

Senior Honors Projects

No abstract provided.

Communication Ethics Of “Sharenting” : A Content Analysis Of Instagram Mom Meso-Influencers, Maddy Mctigue

Student Research

Among the many concerns of social media, “sharenting,” or parents oversharing about their children online, is becoming increasingly prevalent. Millions of children are growing up on the internet with little-to-no control of their digital narrative, instead becoming fashionable or even lucrative props on their parent’s social media platforms. The purpose of the study was to explore how much and what type of sharenting parents post on social media. This study explores five key elements of sharenting through a content analysis. Researchers coded 10 Instagram mom meso-influencer accounts within a 30-day timeframe and determined how many posts were embarrassing, intrusive, revealing, …

You And I: Parasocial Relationships, Social Media, And Fan Labor In The One Direction Fandom, Kathryn Meese

Honors College Theses

This study aims to analyze the ways in which fans of the band One Direction developed parasocial relationships, or one-sided, non-reciprocal relationships with media personae, through social media marketing, and to explore the economic implications of these relationships in terms of fans’ free promotional labor. At the heart of social media marketing is relationship marketing, or attracting and maintaining customer relationships, a strategy we explore here within the context of the music industry. Previous studies have explored the dynamics of online fan communities, or fandoms, and the free labor they carry out on the part of an artist, such as …

Reimagining Non-Profit Communications: The Importance Of A Digital Media Plan For Rhody Outpost, Madeline Burtt

Senior Honors Projects

Ever since social media went viral in the early 2000s with the platform MySpace, the theory of what media is, and how to spread one’s ideas, has never been the same. The emergence of digital media, specifically, social media, has reimagined what it is to market products, organizations, and ideas. With the ever-growing population of social media users, it is important now more than ever to develop a strong, consistent social media presence, no matter how big or small an organization might be, and the findings of my Honors Project prove just that.

In this Honors Project, I will be …

Social Media Engagement For Global Influencers, Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan, Taylan Yalcin

Business Faculty Articles and Research

Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world. However, there is little research on international aspects of social media influencers. Our paper leverages Hofstede’s cultural dimensions to study consumer engagement using a novel dataset of global sustainability influencers. Our results indicate that the cultural distance between the influencer and the followers is an important driver of engagement in a nuanced way. While the level of superficial, …

Does Social Media Use Increase Depressive Symptoms? A Reverse Causation Perspective, Andree Hartanto, Frosch Yi Xuan Quek, Yue Qi Germaine Tng, Jose C. Yong

Research Collection School of Social Sciences

According to the World Health Organization (1), 264 million individuals worldwide suffer from depression—a condition characterized by feelings of low self-worth, impaired concentration, and disturbed sleep, among various other maladaptive symptoms (2). Adolescents between 13 and 18 years of age are also vulnerable (3), with a 52% increase in the prevalence of depression among adolescents from 2005 to 2017 (4). Depression is tied to many serious problems including failure to complete education, higher unplanned parenthood rates, poorer interpersonal relations, and heightened risk of substance abuse and suicidality (5–7).

The Effects Of Engaging In Digital Photo Modifications And Receiving Favorable Comments On Women’S Selfies Shared On Social Media, Megan A. Vendemia, David C. Deandrea

Communication Faculty Articles and Research

The present study explores how the construction and distribution of selfies might interact with features of newer media to affect women who share selfies on social media. In particular, this study focuses on how specific types of photo modification and the nature of favorable audience feedback received on one’s images might exert influence on women’s state self-objectification and body image concerns. A 3 × 2 between-subjects lab experiment was conducted to explore how the type of photo modification (appearance modifications, nonappearance modifications, or no modifications [control]) and nature of positive feedback (appearance comments vs. nonappearance comments) affect state self-objectification, state …

Recognizing Bias In Social Media News: Resources For Teaching Media Literacy In Special Education, Melinda S. Burchard Ph.D., Lori Konopasek, Betsy Layman, Sarah Myers, Linda Poston

Faculty Educator Scholarship

With the empowerment of social media news literacy, students in special education can interact with their world with deeper competencies of critical thinking skills and civic engagement. In exploring personal and news biases, online users will have the tools to effectively grapple with the content found in their newsfeeds.

The included lesson uses current social media news stories. Students will be able to identify vocabulary communicating possible bias, including absolute words or phrases, words or phrases communicating degree, and words or phrases that are positively or negatively charged.

The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu

Marketing Faculty Scholarship

Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …

The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu

Business School Faculty Scholarship

Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …

Effective Usage Of Instagram As A Food Influencer, Brianna Komiske

Communications: Student Scholarship & Creative Works

Social media allows individuals to reach publics worldwide within seconds. The risks and benefits of organizations using social media as a tool for promotion has been researched extensively with social networks’ growing popularity. In recent years, individual profiles with large followings have been used as opinion leaders and have earned the term influencer. This research examines the engagement of influencer’s followers, then analyzes the content with the most engagement. A review of literature and examination of data leads to the thesis of: Due to the rise of social media engagement, it is vital to analyze the content of posts and …

The Role Of The Internet In Intelligence Gathering And Spreading Propaganda, Leila Halawi

Publications

The analysis of American intelligence as an academic discipline exhibits an excellent level of integration regarding subject matter and methods from military history and strategic studies. The knowledge and information revolution steered a different online culture of sharing and oversharing. While the study of intelligence has primarily been associated with historical methods thus far, opportunities for innovation are also afforded by advances in theoretical and conceptual thinking about intelligence. Such revolutions can help intelligence history while concurrently enlightening the disputes on intelligence in the twentyfirst century. The takings from the information age consist of low cost for access to data …