Social and Behavioral Sciences Commons^™

Sports Fan Interaction: A Comparison Of Teams To Determine The Common Thread Between Fan Engagement Across Social Media, Emma L. Ishee

Honors Theses

This study focused on the utilization of social media by collegiate athletic teams and how it relates to their interaction with their fan base. The aim of this study was to determine if a particular platform or post type gained the most fan interaction. The study also examined whether the men’s or women’s teams receive more interaction from fans. A random number generator selected three collegiate athletic teams from three different school in three conferences. Data was collected in the week leading up to the opening game. Ultimately, the results were not able to prove one type of post more …