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Full-Text Articles in Social and Behavioral Sciences

Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park Dec 2019

Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park

Research Collection Lee Kong Chian School Of Business

Privacy research has debated whether privacy decision-making is determined by users' stable preferences (i.e., individual traits), privacy calculus (i.e., cost-benefit analysis), or “responses on the spot” that vary across contexts. This study focuses on two factors—default setting as a contextual factor and regulatory focus as an individual difference factor—and examines the degree to which these factors affect social media users' decision-making when using privacy preference settings in a fictitious social networking site. The results, based on two experimental studies (study 1, n = 414; study 2, n = 213), show that default settings significantly affect users' privacy preferences, such that …


Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park Dec 2019

Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park

Research Collection Lee Kong Chian School Of Business

Privacyresearch has debated whether privacy decision-making is determined by users'stable preferences (i.e., individual traits), privacy calculus (i.e.,cost-benefit analysis), or “responses on the spot” that vary across contexts.This study focuses on two factors—default setting as a contextual factor andregulatory focus as an individual difference factor—and examines the degree towhich these factors affect social media users' decisionmaking when usingprivacy preference settings in a fictitious social networking site. Theresults, based on two experimental studies (study 1, n = 414; study 2, n =213), show that default settings significantly affect users' privacypreferences, such that users choose the defaults or alternatives proximal tothem. Study 2 …


Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal Dec 2019

Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal

Research Collection School Of Computing and Information Systems

The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption and …


Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim Dec 2019

Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.


Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen Nov 2019

Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We collect 676,779 social media posts from 53 news outlets during eight months on four social media platforms (Facebook, Instagram, Twitter, and YouTube), along with the associated comments (more than 31 million) and the number of likes (more than 840 million). We develop a framework for predicting the audience engagement based on both linguistic features of the post and social media platform factors. Among other findings, results show that content …


Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak Nov 2019

Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak

Research Collection School Of Computing and Information Systems

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.


Who, Where, And What To Wear?: Extracting Fashion Knowledge From Social Media, Yunshan Ma, Xun Yang, Lizi Liao, Yixin Cao, Tat-Seng Chua Oct 2019

Who, Where, And What To Wear?: Extracting Fashion Knowledge From Social Media, Yunshan Ma, Xun Yang, Lizi Liao, Yixin Cao, Tat-Seng Chua

Research Collection School Of Computing and Information Systems

Fashion knowledge helps people to dress properly and addresses not only physiological needs of users, but also the demands of social activities and conventions. It usually involves three mutually related aspects of: occasion, person and clothing. However, there are few works focusing on extracting such knowledge, which will greatly benefit many downstream applications, such as fashion recommendation. In this paper, we propose a novel method to automatically harvest fashion knowledge from social media. We unify three tasks of occasion, person and clothing discovery from multiple modalities of images, texts and metadata. For person detection and analysis, we use the off-the-shelf …


Social Media And Creativity: The Moderating Role Of Executive Functions, Joanne Qin Ying Tan Oct 2019

Social Media And Creativity: The Moderating Role Of Executive Functions, Joanne Qin Ying Tan

Dissertations and Theses Collection (Open Access)

Despite the potential for social media to promote creative potential, little is known about this direct relation and the process by which engagement with social media affects the production of creative ideas. This study puts forth a novel application of the Dual-Pathway to Creativity Model (DPCM) to understand the social media-creativity link. The results showed that social media can be used for normative (checking and browsing), interactive (“liking”), and generative (posting photos) purposes. After controlling for pertinent covariates, only normative use was negatively related to the flexibility pathway. When each aspect of executive functions (updating, inhibition, and shifting) was examined …


Do Firms Manage Their Csr Reputation? Evidence From Twitter, Richard M. Crowley, Wenli Huang, Hai Lu, Wei Luo Sep 2019

Do Firms Manage Their Csr Reputation? Evidence From Twitter, Richard M. Crowley, Wenli Huang, Hai Lu, Wei Luo

Research Collection School Of Accountancy

Using a machine learning approach to process 11 million tweets posted by S&P 1500 firms from 2011 through 2016, we find that poor CSR performance firms tweet more about CSR activities and use tweets that are shorter, and with more passive voice and extreme tone. Good CSR performance firms tweet less about CSR, yet gain twice more followers per CSR tweet than poor CSR performance firms. Good CSR performance firms also experience a greater decrease in institutional ownership along with higher increases in bid-ask spread and stock return volatility after joining Twitter than do poor CSR performance firms. Our findings …


Authentic Leadership In The Digital Age, Richard R. Smith Sep 2019

Authentic Leadership In The Digital Age, Richard R. Smith

Research Collection Lee Kong Chian School Of Business

Artificial intelligence algorithms are actively assessing our personality and behaviour based on our social media footprint with amazing accuracy – even after we have retired or died.


Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava Aug 2019

Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava

Research Collection School Of Computing and Information Systems

Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …


Exploiting Mobility For Predictive Urban Analytics & Operations, Kasthuri Jayarajah Jul 2019

Exploiting Mobility For Predictive Urban Analytics & Operations, Kasthuri Jayarajah

Dissertations and Theses Collection (Open Access)

As cities worldwide invest heavily in smart city infrastructure, it invites opportunities for a next wave of urban analytics. Unlike its predecessors, urban analytics applications and services can now be real-time and proactive -- they can (a) leverage situational data from large deployments of connected sensors, (b) capture attributes of a variety of entities that make up the urban fabric (e.g., people and their social relationships, transport nodes, utilities, etc.), and (c) use predictive insights to both proactively optimize urban operations (e.g., HVAC systems in smart buildings, buses in the transportation network, crowd-workers, etc.) and promote smarter policy decisions (e.g., …


View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen Jun 2019

View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …


Adaptive Resonance Theory (Art) For Social Media Analytics, Lei Meng, Ah-Hwee Tan, Donald C. Ii Wunsch May 2019

Adaptive Resonance Theory (Art) For Social Media Analytics, Lei Meng, Ah-Hwee Tan, Donald C. Ii Wunsch

Research Collection School Of Computing and Information Systems

The last decade has witnessed how social media in the era of Web 2.0 reshapes the way people communicate, interact, and entertain in daily life and incubates the prosperity of various user-centric platforms, such as social networking, question answering, massive open online courses (MOOC), and e-commerce platforms. The available rich user-generated multimedia data on the web has evolved traditional ways of understanding multimedia research and has led to numerous emerging topics on human-centric analytics and services, such as user profiling, social network mining, crowd behavior analysis, and personalized recommendation. Clustering, as an important tool for mining information groups and in-group …


Socially-Enriched Multimedia Data Co-Clustering, Ah-Hwee Tan May 2019

Socially-Enriched Multimedia Data Co-Clustering, Ah-Hwee Tan

Research Collection School Of Computing and Information Systems

Heterogeneous data co-clustering is a commonly used technique for tapping the rich meta-information of multimedia web documents, including category, annotation, and description, for associative discovery. However, most co-clustering methods proposed for heterogeneous data do not consider the representation problem of short and noisy text and their performance is limited by the empirical weighting of the multimodal features. This chapter explains how to use the Generalized Heterogeneous Fusion Adaptive Resonance Theory (GHF-ART) generalized heterogeneous fusion adaptive resonance theory for clustering large-scale web multimedia documents. Specifically, GHF-ART is designed to handle multimedia data with an arbitrarily rich level of meta-information. For handling …


Mobilising Dissent In A Digital Age: The Curious Case Of Amos Yee, Orlando Woods May 2019

Mobilising Dissent In A Digital Age: The Curious Case Of Amos Yee, Orlando Woods

Research Collection School of Social Sciences

Political containers frame opinions. They play a formative role in establishing the terms ofinterpretation, in distinguishing between assent and dissent, and in determining the extent towhich dissent is publicly tolerated. Whilst it is by now widely acknowledged that the powerand influence of political containers has been relativised by interconnection, the effects ofmoving within and between containers – and thus mediating between different framings ofopinion – is undertheorised. Also, the enabling role of digital media in disseminating dissent,and in bringing about disproportionate reach and impact, remains understudied. Addressingthese lacunae, this paper explores the ways in which dissent can be reproduced, reframed, …


Artificial Intelligence, Real Concerns…And Cash, Singapore Management University Apr 2019

Artificial Intelligence, Real Concerns…And Cash, Singapore Management University

Perspectives@SMU

Regulating development of self-aware robots is crucial. Data privacy is key to user-app power dynamic


Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras Apr 2019

Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras

Research Collection School Of Computing and Information Systems

An information dissemination campaign is often multifaceted, involving several facets or pieces of information disseminating from different sources. The question then arises, how should we assign such pieces to eligible sources so as to achieve the best viral dissemination results? Past research has studied the problem of Influence Maximization (IM), which is to select a set of k promoters that maximizes the expected reach of a message over a network. However, in this classical IM problem, each promoter spreads out the same unitary piece of information. In this paper, we propose the Optimal Influential Pieces Assignment (OIPA) problem, which is …


Twitter Ceo’S Life And Business Lessons, Singapore Management University Mar 2019

Twitter Ceo’S Life And Business Lessons, Singapore Management University

Perspectives@SMU

Jack Dorsey on unexpected innovations, social media echo chambers, and the power of ‘why?’


Fine-Grained Geolocation Of Tweets In Temporal Proximity, Wen Haw Chong, Ee Peng Lim Mar 2019

Fine-Grained Geolocation Of Tweets In Temporal Proximity, Wen Haw Chong, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In fine-grained tweet geolocation, tweets are linked to the specific venues (e.g., restaurants, shops) fromwhich they were posted. This explicitly recovers the venue context that is essential for applications such aslocation-based advertising or user profiling. For this geolocation task, we focus on geolocating tweets that arecontained in tweet sequences. In a tweet sequence, tweets are posted from some latent venue(s) by the sameuser and within a short time interval. This scenario arises from two observations: (1) It is quite common thatusers post multiple tweets in a short time and (2) most tweets are not geocoded. To more accurately geolocatea tweet, …


Discrete Social Recommendation, Chenghao Liu, Xin Wang, Tao Lu, Wenwu Zhu, Jianling Sun, Steven C. H. Hoi Feb 2019

Discrete Social Recommendation, Chenghao Liu, Xin Wang, Tao Lu, Wenwu Zhu, Jianling Sun, Steven C. H. Hoi

Research Collection School Of Computing and Information Systems

Social recommendation, which aims at improving the performance of traditional recommender systems by considering social information, has attracted broad range of interests. As one of the most widely used methods, matrix factorization typically uses continuous vectors to represent user/item latent features. However, the large volume of user/item latent features results in expensive storage and computation cost, particularly on terminal user devices where the computation resource to operate model is very limited. Thus when taking extra social information into account, precisely extracting K most relevant items for a given user from massive candidates tends to consume even more time and memory, …


Evolution Of Corporate Reputation During An Evolving Controversy, Siyoung Chung, Mark Chong, Jie Sheng Chua, Ji Cheon Na Feb 2019

Evolution Of Corporate Reputation During An Evolving Controversy, Siyoung Chung, Mark Chong, Jie Sheng Chua, Ji Cheon Na

Research Collection Lee Kong Chian School Of Business

Purpose: The purpose of this paper is to investigate the evolution of online sentiments toward a company (i.e. Chipotle) during a crisis, and the effects of corporate apology on those sentiments. Design/methodology/approach: Using a very large data set of tweets (i.e. over 2.6m) about Company A’s food poisoning case (2015–2016). This case was selected because it is widely known, drew attention from various stakeholders and had many dynamics (e.g. multiple outbreaks, and across different locations). This study employed a supervised machine learning approach. Its sentiment polarity classification and relevance classification consisted of five steps: sampling, labeling, tokenization, augmentation of semantic …


Social Media Mining For Journalism, Arkaitz Zubiaga, Bahareh Heravi, Jisun An, Haewoon Kwak Feb 2019

Social Media Mining For Journalism, Arkaitz Zubiaga, Bahareh Heravi, Jisun An, Haewoon Kwak

Research Collection School Of Computing and Information Systems

The exponential growth of social media as a central communication practice, and its agility in capturing and announcing breaking news events more rapidly than traditional media, has changed the journalistic landscape: social media has been adopted as a significant source by professional journalists, and conversely, citizens are able to use social media as a form of direct reportage. This brings along new opportunities for newsrooms and journalists by providing new means for newsgathering through access to a wealth of citizen reportage and updates about current affairs, as well as an additional showcase for news dissemination.


Assessing The Use Of Social Media For Employee Engagement In The Singapore Military, Kevin Kok-Yew Tan, Augustine Pang Jan 2019

Assessing The Use Of Social Media For Employee Engagement In The Singapore Military, Kevin Kok-Yew Tan, Augustine Pang

Research Collection Lee Kong Chian School Of Business

The purpose of this paper is to assess the potential of using social media in employee engagement within the Singapore military through the theoretical lens of organizational listening, and to ascertain the implications to corporate organizational communication with the transferability of findings made possible by a common pool from which both military and corporate draw their employees. 20 interviewees with varied demographics were interviewed in this research. Findings showed that:- Text messaging and social media were common communication platforms used for employee engagement;- Employees feel proud when the organization showcases good work on social media;- Social media use must be …