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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
The Effects Of Smartphones On Social Lives: How They Affect Our Social Interactions And Attitudes, D'Juan Gladden
The Effects Of Smartphones On Social Lives: How They Affect Our Social Interactions And Attitudes, D'Juan Gladden
OTS Master's Level Projects & Papers
New technologies available with cellular devices and the introduction of smartphones have become a large part of individual’s lives in the past few decades. Smartphones have the ability to perform almost every operation necessary for individuals at any time or place. Smartphones are means for individuals to communicate quickly while interacting on other websites and social networking platforms at the same time. Each day the capabilities of smartphones continue to grow and allow users to establish more information through these mediums, without the extra work of using other devices and programs. The study investigated the daily usage of smartphones by …
An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson
OTS Master's Level Projects & Papers
Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …
Effectiveness Of Social Media Analytics On Detecting Service Quality Metrics In The U.S. Airline Industry, Xin Tian
Information Technology & Decision Sciences Theses & Dissertations
During the past few decades, social media has provided a number of online tools that allow people to discuss anything freely, with an increase in mobile connectivity. More and more consumers are sharing their opinions online with others. Electronic Word of Mouth (eWOM) is the virtual communication in use; it plays an important role in customers’ buying decisions. Customers can choose to complain or to compliment services or products on their social media platforms, rather than to complete the survey offered by the providers of those services. Compared with the traditional survey, or with the air travel customer report published …