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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Content Analysis Of Social Media Posts Among Recreational Cyclists: A Gender Perspective, Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo
A Content Analysis Of Social Media Posts Among Recreational Cyclists: A Gender Perspective, Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo
Research outputs 2014 to 2021
Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote recreational cycling to women and men in countries like South Africa with keen interests of recreational cycling in the form of sport tourism. This research employs a content analysis of social media posts on Facebook, Instagram and Twitter as a research method. Specifically, the gendered nature of recreational cycling is focused upon. In total, 2,504 posts from 1,598 …
Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan
Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan
Research outputs 2014 to 2021
Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted …