Social and Behavioral Sciences Commons^™

Communication Ethics Of “Sharenting” : A Content Analysis Of Instagram Mom Meso-Influencers, Maddy Mctigue

Student Research

Among the many concerns of social media, “sharenting,” or parents oversharing about their children online, is becoming increasingly prevalent. Millions of children are growing up on the internet with little-to-no control of their digital narrative, instead becoming fashionable or even lucrative props on their parent’s social media platforms. The purpose of the study was to explore how much and what type of sharenting parents post on social media. This study explores five key elements of sharenting through a content analysis. Researchers coded 10 Instagram mom meso-influencer accounts within a 30-day timeframe and determined how many posts were embarrassing, intrusive, revealing, …