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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko
Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko
Honors Theses
This thesis explores the role of microcultures in social media marketing, by focusing on the BookTok microculture and its significant role in the marketing strategies of independent bookstores. The research includes an examination of microcultures and their impact on businesses, the effectiveness of the key social media marketing tactics used on TikTok, what BookTok is, how independent bookstores engage with BookTok, and an interview with an independent bookstore on their uses of BookTok.
Social Media's Link With Individualism And The Dangers That Follow, Veronica Prytko
Social Media's Link With Individualism And The Dangers That Follow, Veronica Prytko
Honors Theses
No abstract provided.
The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette
The Marketing Of Fame: How Kim Kardashian Has Sustained Her Fame, And What Companies Can Learn From Her, Elizabeth Paquette
Honors Theses
This research paper stands to prove that celebrities are no longer simply revered only for their talents or skill but have begun to outgrow the natural fame that comes with the skill, and/or have become famous for really no apparent or tangible reason at all, or possibly that there is now a new definition of celebrity. Their fame has worked in a cycle, famous for being famous. I will set out to prove the following: they continue their fame through the efforts of clever marketing. They use new or improved marketing tactics to further build their personal brands, create connections …
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Honors Theses
This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.
Uses Of Twitter And Citizen Journalism: A Comparison Of Press Reaction To The September 11th Terrorist Attacks And The Boston Marathon Bombings, Sarah Johansson
Uses Of Twitter And Citizen Journalism: A Comparison Of Press Reaction To The September 11th Terrorist Attacks And The Boston Marathon Bombings, Sarah Johansson
Honors Theses
The microblogging site, Twitter, was created in 2006 and changed the way the news is received and distributed. Since its inception into daily life, Twitter provides users with an outlet to both access and produce news updates anywhere, at any time. Even average citizens join the news cycle by posting descriptions, photographs, or videos of events in the community. This honors thesis examines the relationship between professional journalists and these citizen journalists, focusing on the influence of Twitter. Using interviews with a selection of broadcast and print journalists, this thesis investigates how professional journalists use Twitter and citizen journalists' reports …