Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Social Media

PDF

University of Louisville

Theses/Dissertations

Social media

Articles 1 - 6 of 6

Full-Text Articles in Social and Behavioral Sciences

A Content Analysis Of The Female Tiktok Influencer: How Smis Alter Their Image And Self-Presentation Based On Their Communities., Sydney R Dotson May 2022

A Content Analysis Of The Female Tiktok Influencer: How Smis Alter Their Image And Self-Presentation Based On Their Communities., Sydney R Dotson

Electronic Theses and Dissertations

Influencer marketing is a growing industry on social media platforms, like TikTok. Influencers have the power and authority to control the purchases and habits of their audiences, however, the communities of these followers can be just as influential. According to TikTok For Business (2021), “part of the excitement of [TikTok] is derived from people having the power to choose the spaces they want to be part of, and the content they want to interact with.” The purpose of this study is to determine if social media influencers alter their image and self-presentation based on their community. The study examines the …


Nonprofit Social Media Internships: A Handbook, Allison Laroy May 2021

Nonprofit Social Media Internships: A Handbook, Allison Laroy

College of Arts & Sciences Senior Honors Theses

This thesis examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and my own lived experiences as a social media intern, I develop a handbook for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on nonprofit social media that interns and supervisors can …


User's Ability To Detect Fake News In Online Environments., Aleeza N. Gardner May 2019

User's Ability To Detect Fake News In Online Environments., Aleeza N. Gardner

Electronic Theses and Dissertations

Technology has drastically changed the way people consume news. Due to the rise of online spaces built for users to share content, there has been a rise in the spread of false information. Social media platforms, Facebook specifically, provide their users with personalized content based on their interests. The ease of spreading information online coupled with the anonymity of the Internet, creates a breeding ground for potential misuse of information. This study sought to examine how users view themselves and others were influenced by fake news on social media if the post is denoted as fake, or if the post …


Reactions To Fda E-Cigarette Regulation : How Vape Shops In Different Socioeconomic Areas Of Kentucky Use Facebook., Brooke A. Moody May 2018

Reactions To Fda E-Cigarette Regulation : How Vape Shops In Different Socioeconomic Areas Of Kentucky Use Facebook., Brooke A. Moody

College of Arts & Sciences Senior Honors Theses

In May 2016 the FDA deemed e-cigarettes a tobacco product. The “deeming rule” gave regulation to e-cigarettes where none had existed prior. Some of the regulations included: prohibiting the sale of e-cigarettes to minors, prohibiting giving away free e-cigarette products, requiring FDA-approved warning labels on e-cigarette packaging, and requiring pre-market authorization of all new e-cigarette products. The consequences of these regulations primarily affected e-cigarette manufacturers and vape shops, where most e-cigarette sales take place. In July 2017 the FDA announced an extended timeline for some e-cigarette regulations, citing the reason as having limited research on if, and how, e-cigarettes can …


Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John May 2017

Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John

Electronic Theses and Dissertations

The purpose of this study is to understand what student attitudes are toward using social media in the classroom and if those attitudes influenced how they perceive instructors using social media in the classroom. Implementing a mixed method approach, this study conducted focus groups to gain an in-depth understanding of what student attitudes were and why they held those ideas. A survey was then distributed to the students’ in a Midwestern University to see if there was a relationship between students attitudes and their perceptions of instructors who use social media. Results showed that students do hold a positive attitude …


Facing Technology : Creative Solutions To Real-World Problems., Taylor Juanita Beisler May 2015

Facing Technology : Creative Solutions To Real-World Problems., Taylor Juanita Beisler

College of Arts & Sciences Senior Honors Theses

We are shaped by technology. This simple idea has become more familiar to social scientists, technical engineers, and some tech users. The first section of this thesis finds unfavorable consequences of constant social media usage, such as unawareness, behavioral and cogitative modifications, and disconnection as societal ills. The second part of this thesis explains how these social side effects can be best ameliorated by “serious” designers, or those whose work is conceptual with real world applications (McLuhan, 8). The final section proposes a creative expression as it relates to bringing awareness to the social side effects of tech usage, linking …