Social and Behavioral Sciences Commons^™

How Victoria Secret Marketing Affects Women’S Self Esteem And Body Image, Marianne Kamhazi

Global Strategic Communications Student Work

With society and media beauty standards, the ‘thin model ideal’ can have a detrimental effect on women’s self esteem and body image. Through extensive literature reviews, it can be seen how the media portrays body image of models which, in turn, causes women to be self conscious about their bodies and portrays unrealistic beauty standards. The research questions ask the impact of Victoria’s Secret marketing on body and self esteem issues and how do women feel when they see these models on their social media. The methods used were both a focus group and survey. Results support the research questions. …

The Impact Of Lgbtq Appeal On Purchase Behavior Of Luxury Products Among Men In Kuwait, Saud Alyaqout

Global Strategic Communications Student Work

Abstract

The social milieu presents an increasing awareness and support for the LGBTQ community, encouraging clothing companies to adopt LGBTQ-themed products. In a predominantly Muslim country such as Kuwait, religion influences beliefs and practices towards the LGBTQ. Although studies reveal that the Quran indicates unclear teachings on the topic, most interpretations are negative. This study examined attitudes on the brand and ad with LGBTQ themes, and purchase intentions. The survey with 55 participants show mostly unfavorable attitudes towards this community. Their religious stance indicates an impact to their negative perceptions of the ad and the brand. Consequently, they also demonstrated …

Advancing Equity: A Campaign Of Impact Story Telling And Donor Acquisition, Solamia Ortiz

Global Strategic Communications Student Work

For The Miami Foundation, profound changes must occur to bring everything into the 21st century. A peer-to-peer campaign explores what happens when a public-serving nonprofit challenges itself and utilizes its most valuable asset: Its community. The Miami Foundation should advance philanthropy through advanced data collection methods and narrative expression. This campaign intends to connect with past and potential donors to spread awareness and visibility. The primary activities will involve a twelve-month internet and social media strategy to expand donations and comprehension through an online campaign supporting online impact giving and a peer-to-peer approach.