Social and Behavioral Sciences Commons^™

Retention And Persistence Of Low-Income, First-Generation Rural College Students From West Virginia, Rachel D. Nieman

Graduate Theses, Dissertations, and Problem Reports

A considerable body of research demonstrates that first-generation college students face greater obstacles to college retention, persistence and completion compared to their non-first-generation counterparts. However, the extant literature rarely explores rurality as a salient factor to understand these challenges. Even less visible in the literature are the experiences and voices of West Virginians. West Virginia is a predominantly rural state and ranks 49^th in the nation in terms of educational attainment, with only 19.6% of residents over the age of 25 having earned at least a bachelor’s degree. While rural areas may experience multifaceted struggles, the educational attainment of …

Businesses Supposedly Held The Key To The Ada, But They Dropped The Ball: Can Marketing Be The Shot In The Arm America Needs To Bring The Spirit Of The Ada Back To Life?, Elizabeth T. Gratz

Graduate Theses, Dissertations, and Problem Reports

This research investigates the historical and current focus of the field of marketing on the disability community and considers whether marketers can positively impact attitudes toward the group through their firm media content. My first essay uses the Rocky Road to Policy Pavers model to discuss the importance of this large and underserved consumer group, and highlights several opportunities for the marketing community to reduce existing barriers to disabled consumers in the marketplace. One way that marketers can reduce stigma and improve attitudes toward the disability community is by strategically portraying individuals with disabilities in their firm media content. My …

Rebuilding The Appalachian Economy From The Ground Up: Towards A Holistic Organizational Framework For Community And Economic Development In Rural Extractive Areas, Brandon M. Dennison

Graduate Theses, Dissertations, and Problem Reports

Central Appalachia specifically and rural extractive areas more generally face some of the most challenging socio-economic realities in North America. Community-based organizations (CBOs) are an important tool for addressing these challenges. As governments intensify efforts to mitigate climate change, and as fossil-fuel industries contract, extracted communities are experiencing economic, cultural, and environmental upheaval. Many leaders call for a “just transition” away from fossil-fuels, which would make local extraction communities whole. However, achieving a truly just transition away from fossil fuels is extraordinarily challenging, and many extracted communities were never whole to begin with. I argue CBOs are the crucial vehicle …

Gender Inclusivity In Italian: Can Gender Neutrality Be Reached In A Gendered Language? Difficulties, Proposals And Public Perception Of The Phenomenon, Gaia Prunotto

Graduate Theses, Dissertations, and Problem Reports

Italian is a gendered language in which reference to grammatical gender has been constant and inevitable. As language reflects and shapes society, grammatical gender reinforces binary views of social gender and the invizibilization of non-binary identities. Movements for social justice have inspired gender-fair linguistic innovations, such as the feminization of job titles and gender-neutral markers, to promote gender equity and challenge hierarchies of power and dominance in society. This research aimed to explore gender-neutral forms in the Italian grammatical system and public perceptions of these innovations through two studies with two groups of participants.

The first group of participants (n=27) …