Social and Behavioral Sciences Commons^™

FacebookʼS Latest Attempt To Address Vaccine Misinformation — And Why ItʼS Not Enough, Ana Santos Rutschman

All Faculty Scholarship

On October 13, 2020 Facebook announced the adoption of a series of measures to promote vaccine trust “while prohibiting ads with misinformation that could harm public health efforts.” In the post written by Kang-Xing Jin (head of health) and Rob Leathern (director of product management), the company explained that the new measures were designed with an emphasis on encouraging widespread use of this yearʼs flu vaccine, as well as in anticipation of potential COVID-19 vaccines becoming available in the near future.

The changes focus mainly on the establishment of a multiprong informational campaign about the seasonal flu vaccine, which includes …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Social Media Is Causing A Threat To Our Democracy, Chloe Krempasky

English Department: Research for Change - Wicked Problems in Our World

Division between political parties in The United States of America is increasing daily, causing a serious threat to the future of our democracy. People form their own opinions and decide which political party to affiliate with based on childhood experiences or through media outlets. It is more common as technology is advancing that people get their political information through social media. This is starting to become a serious problem. Social media companies are the cause of this, as they create Echo Chambers that only allow people to view content that relates to their political view. There is also Fake news …

“Someone’S Got To Look Out For The People”: Exploring Donald Trump And Alexandria Ocasio-Cortez’S Online Performance Of Populism And Immigration Rhetoric, Taylor P. Koopman

Masters Theses

This thesis examines the performance of populism by a right- and left-wing politician in the digital sphere during the peak of the immigration crisis in 2019 using the lens of Moffitt’s populism as performance theory (performer, stage, and audience) and Baldwin-Philippi’s four methods of ‘centering the people.’ My findings show that Trump and Ocasio-Cortez’s performances of populism condemn the degradation of the U.S. and portray themselves as immigration warriors. Trump uses exclusionary rhetoric to advocate putting “America First,” and Ocasio-Cortez expresses inclusionary rhetoric to develop an “America for All,” in a way that informs their performances of …

Student Research Journal, Volume 10, Issue 1, Student Reseach Journal

School of Information Student Research Journal

No abstract provided.

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.

Empty Streets, Active Feeds: Moroccan Youth Activism In The Age Of Social Media, Samantha Jaloza

Independent Study Project (ISP) Collection

Since the February 20 movement in 2011, Morocco has not witnessed large waves of political activism from its young population. However, Moroccan youth are not inactive citizens, and it would be a mischaracterization to call young Moroccans apolitical or disinterested. Rather, Moroccan youth are finding new ways to interact with political and social issues. With the increase in access to the Internet over the last fifteen years, social media has become an important forum for Moroccan youth, who have often felt marginalized from more traditional forms of political participation like unions and political parties. This research explores the ways that …

When Lying Becomes An Ordinary Thing: Ethics In The Post-Truth Era, Puji Rianto

Jurnal Komunikasi Indonesia

In Indonesia, the post-truth phenomenon is usually seen more often as a literacy or legal problem. In fact, when understood as new forms of political dishonesty, post-truth must be seen as an ethical problem. This study examines the post-truth phenomenon that takes place in the political reality in Indonesia using communication ethic. The study uses two methods, rhetorical analysis to analysis of Hoax spread on social media and participatory observations in WhatsApp groups. This study found that post-truth basically occurs because of the low ethics of media users in producing, consuming, and sharing social media content. They intentionally created “dishonest …