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Social and Behavioral Sciences Commons™
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Social Influence and Political Communication
University of Nevada, Las Vegas
UNLV Theses, Dissertations, Professional Papers, and Capstones
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Nevadagives.Org: Building Website Capacity For Data Collection, Snezhanka V. Christy, Lisa E. Stamanis
Nevadagives.Org: Building Website Capacity For Data Collection, Snezhanka V. Christy, Lisa E. Stamanis
UNLV Theses, Dissertations, Professional Papers, and Capstones
Since the adoption of the Government Performance and Result Act of 1993, the same demand for accountability placed upon government agencies is also expected in the nonprofit sector (Poister, 2003). Also fueling the need for dependable nonprofit performance data, is the current economic environment where funding is scarce or non-existent. Along with providing routine information and services, developing a competent website to collect and make available performance data for stakeholders and patrons is a necessary practice in both the public and private sector. Nonprofit organizations fortunate enough to have functioning websites can maximize their potential by managing them as a …
Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh
Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh
UNLV Theses, Dissertations, Professional Papers, and Capstones
This research examines the complexities of communicating climate change risk information and the underlying individual attitudes and message content that affect message reception. Using climate change messages incorporating fear appeals and normative information subject's reactions to the messages were evaluated using the Theory of Planned Behavior model. The study found that fear appeals did increase behavioral intention to adopt a lower carbon lifestyle among test group subjects. The Theory of Planned Behavior model showed that attitudes and self-efficacy were significant predictors of the behavioral intent to adopt a lower carbon lifestyle, while community norms were only marginally predictive. However, not …
“Change” In The 2008 Presidential Campaign: A Study In Rhetorical Definition, Graciela Saez Kleriga
“Change” In The 2008 Presidential Campaign: A Study In Rhetorical Definition, Graciela Saez Kleriga
UNLV Theses, Dissertations, Professional Papers, and Capstones
Every election cycle, the major party candidates accept a nomination for the presidency and launch the general campaign. These rhetors not only weave a narrative about themselves as qualified candidates; they also forward an argument about how the public should choose between two candidates. In particular, the 2008 presidential campaign's central question asked Americans about the type of change the nation should undertake. By tracing the definitional arguments utilized at the outset of the general election, this project analyzes how Senator Barack Obama and Senator John McCain utilized this desire for "Change" as a strategic theme.