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Social and Behavioral Sciences Commons

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Social Influence and Political Communication

Singapore Management University

Series

Thailand

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Age And Ideology: The Emergence Of New Political Cleavages In Thailand’S 2566 (2023) Election, Napon Jatusripitak, Jacob Ricks Mar 2024

Age And Ideology: The Emergence Of New Political Cleavages In Thailand’S 2566 (2023) Election, Napon Jatusripitak, Jacob Ricks

Research Collection School of Social Sciences

The Move Forward Party’s victory in Thailand’s 14 May 2566 (2023 CE) election surprised most observers, defying widespread predictions of a Pheu Thai win. Departing from traditional vote-mobilization strategies, Move Forward’s campaign focused largely on social media and broad calls for political reform while eschewing the vote-canvassing networks and economic policy promises that had delivered victory after victory for Pheu Thai. Does Move Forward’s win indicate changes in Thai voting behaviour? Relying on data from an original survey collected the week before and the week after the election, as well as observations from fieldwork, we identify two political cleavages that …


Politically Speaking: Ethnic Language And Audience Opinion In Southeast Asia, Jacob I. Ricks Nov 2022

Politically Speaking: Ethnic Language And Audience Opinion In Southeast Asia, Jacob I. Ricks

Research Collection School of Social Sciences

Language is one of the quintessential markers of ethnicity. It allows co-ethnics to easily identify one another and underscores in-group and out-group boundaries. Recognizing this, politicians frequently employ ethnic tongues to enhance their political appeal. To what extent does this shape the opinions of their audiences? Utilizing a survey experiment, I test the impact of an ethnic tongue against that of the common political language among the Javanese in Indonesia, the Tagalog in the Philippines, and the Isan people in Thailand. The experiment demonstrates that the ethnic language has a significant impact in both Thailand and Indonesia, but there appears …


Is All Politics Local? Determinants Of Local And National Election Campaigns, Colm A. Fox May 2018

Is All Politics Local? Determinants Of Local And National Election Campaigns, Colm A. Fox

Research Collection School of Social Sciences

In recent decades election campaigns have shifted their focus from the local to the national level, increasingly featuring party leaders, labels, and national platforms. Despite this trend, there remains significant variation in the local/national orientation of campaigns across countries and parties. This article tests several propositions on why campaigns adopt a local or national orientation by analyzing a unique collection of more than 12,000 geocoded Thai election posters. Specialized software was used to measure the spatial proportions of visual and textual content on each poster. Using Thailand’s mixed electoral system to enable a controlled comparison of electoral rules, I demonstrate …