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Social and Behavioral Sciences Commons

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Social Influence and Political Communication

Arcadia University

Conference

AMC

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Full-Text Articles in Social and Behavioral Sciences

Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth Jan 2021

Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth

Capstone Showcase

The Uses and Gratifications theory is used all throughout the field of communications and media studies. In this case, I breakdown the structure of AMC TV's Mad Men and analyze the ways in which they capture their audience and encourage engagement outside of watching the show itself.