Social and Behavioral Sciences Commons^™

How Student Athletes Can Profit From Their Name, Image, And Likeness Rights, Ryan Bartholow

Finance Undergraduate Honors Theses

A new mixture of state laws and NCAA rules have provided athletes with varying degrees of new protections and opportunities to make money by selling their NIL rights (Murphy, 2021). However, these new NIL rights do not come with any sort of guide on how to begin making a profit. According to Christovich (2021), wealthy D-I schools have spent the past year building their NIL programs and hiring consultants to educate their athletes on the new NIL rules. There are many D-II and D-III schools that may not have the finances available to educate their athletes on how to return …