Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
Identifying Levels Of Engagement In Local Food Systems By Generation In The State Of Georgia, U.S.A., Abraham Tidwell, Alexa J. Lamm
Identifying Levels Of Engagement In Local Food Systems By Generation In The State Of Georgia, U.S.A., Abraham Tidwell, Alexa J. Lamm
Journal of Applied Communications
Local food systems are an emerging way for communities to build vibrant economies, improve health outcomes, and limit their environmental impact. Studies have shown local food engagement differs significantly between generations; however, what remains unclear is how generations’ perceptions and engagement compare to each other so the agricultural community can most effectively communicate about local food systems. Leveraging audience segmentation theory from social marketing, this study sought to address how the five living generations in the United States – Generation Z, Millennials, Generation X, Baby Boomers, and The Silent Generation – perceived and engaged with local food systems. To address …