Social and Behavioral Sciences Commons^™

Marketing Of Library Services As Determinant For Undergraduates Patronage In Oghara Polytechnic Library Delta State, Nigeria, Eruviheme Patrick Chukwumawe, Ejiakor Chika Chinonso, Oluchi Juliet Nwagu, Onyedikachi Patience Azubuike

Library Philosophy and Practice (e-journal)

Abstract

The study investigated marketing of library services as a determinant for undergraduate’s patronage in Oghara Polytechnic library in Delta State, Nigeria. The study adopted a descriptive survey research design using questionnaire as instrument for data collection. The population of the study consists of 31 library staff at the Oghara polytechnic library. A total of 31 questionnaires were distributed only 25 were retrieved. Data collected were analyzed using descriptive statistics mean and percentage mean score of 2.5 and above. The study revealed that the needs for marketing library and information services in Oghara polytechnic libraries is keeping the clients in …

Marketing Techniques And Skills Required By Librarians For The Promotion Of Library Services And Resources Utilization In Academic Libraries In Nigeria: The 21st Century Perspective, Enite Anita Urhefe-Okotie

Library Philosophy and Practice (e-journal)

The library profession is in a period of change. Moving from conventional library practices and services to the modern technology and tools based sources and services, created changes in the roles they play. To provide more and more innovative services and to cope with the changing scenario of the library and its services has forced library professionals to equip themselves with better skills for their survival. This paper discussed three requisite skills, for librarian to function in the 21^st century, in marketing of library services and resources for optimal utilization. And these are categorized as Professional, Technical, & Personal …

Marketing Of Information Services In Medical Libraries Of Public Universities In North West Zone Of Nigeria, Mudassir Abubakar Abule

Library Philosophy and Practice (e-journal)

The study examined the marketing of information services in Medical Libraries of Public Universities in the North-West zone of Nigeria. The objectives of the study are to identify the major services provided by the medical libraries and how to improve them. An explanatory sequential mixed method was used. The study involved medical libraries of four public Universities in the zone. A sample of 365 numbers of students and 4 numbers of heads f medical libraries were chosen for the study. Surveys, questionnaires, interviews and observation schedules were used as instruments for data collection. The findings reveal that current information services, …

Current Prospects And Practices Of Social Media To Market Library Sources And Services: A Case Of Selected University Libraries Of Pakistan, Anwar Muhammad Mr, Tang Zhiwei Dr

Library Philosophy and Practice (e-journal)

Purpose: the prime purpose of this research study is to investigate the application of social media in the marketing of library sources and Services in the university libraries of Pakistan.

Research Design/Methodology/approach: Data were gathered using a survey method and a quantitative research methodology. The Pakistani university librarians were the source of the data, which was gathered both offline and online. With the aid of SPSS and other analysis software, 100 valid responses in all have been examined.

Findings: the Research findings revealed that university librarians of Pakistan are well aware of the very application of social media in the …

Contemporary Strategies In Marketing E-Resources Amongst Selected Technical University (Tu) Libraries In Ghana, Stephanie Owusu Ansah Mrs, Michael Oppong Mr., Maxwell Kwame Agbeli Mr.

Library Philosophy and Practice (e-journal)

The study examined Contemporary strategies in marketing e-resources amongst selected Technical Universities (TUs) in Ghana. 62 respondents were respectively drawn from all three selected Technical Universities ie Kumasi Technical University, Tamale Technical University, and Takoradi Technical University. Given that the population from the three TUs library staff was small, no sampling had to be done. The investigator sent out 62 questionnaires to the three TUs and received 39 responses representing 63 %. A descriptive survey design was employed to acquire data from the selected Technical University (TUs) libraries. Analysis of the data gathered was carried out using bar charts, pie …

Using Social Media Platforms To Enhance Marketing Of Library Services By Staff At Hamu Mukasa Library, Uganda Christian University, Mukono., Mayira Kizito, Nina Olivia Rugambwa, Vivian Kansiime

Library Philosophy and Practice (e-journal)

The study focused on use of social media platforms by library staff to market library services at Uganda Christian University, Mukono. The study objectives included; to identify the types of library services offered by the library, social media used in marketing library services and challenges faced by library staff. The study adopted a case study research design. The study population consisted of 12 library staff who were selected purposively. Data was collected using in-depth interviews and observation methods and was analyzed qualitatively using content and thematic analysis. The study findings revealed that both traditional and online library services were provided …

Marketing Of Library Products And Services: A Theoretical Analysis, Shashikumar Hatti, Satishkumar Naikar, Sayed Ahemd Inamdar

Library Philosophy and Practice (e-journal)

The creation of libraries and information centres reflects the realization that marketing of information products and services is a crucial component of administration, particularly for readers' expected levels of satisfaction. Taking this into consideration, the study outlines all the procedures and tactics that may be used when selling information products and services. Additionally, it looks into the intent, viability, and actual application of Web 2.0 in the marketing and promotion of library resources and services. The idea of marketing does not come to mind when we think of library operations. But because of the literature's explosive expansion and the widespread …

Libraries For All: The Place Of Advocacy And Marketing In Promoting Library Services To Disadvantaged Groups., Ejike Udensi Igwebuike Dr., Kingsley Tochukwu Ihejirika Dr, Marcus Carsimir Onah Dr.

Library Philosophy and Practice (e-journal)

Libraries exist to meet its user’s basic needs for information by acquiring and organizing information resources, creating enabling environment and providing adequate services to users. Once users’ needs, future trends and resources available have been established, the librarian is in a position to plan the marketing objectives, the resources to be used, the place and the time scale of the operation and the strategies required in achieving them. Information professionals must therefore understand that it is essential to actively advocate and market their services. Library advocacy and marketing is critical for any information professional in order to spread the word …

Marketing Of Library And Information Services In Two Medical Institutions In Lagos State, Nigeria, Helen Olubunmi Akinade, Adeyemi Adewale Akinola

Library Philosophy and Practice (e-journal)

The study assess the impact of marketing strategies in two medical institutions in Lagos State. It provides a direct test of applicability of marketing strategies that would enhance better services for the benefit of library patrons in a competitive and technologically driven environment. Data was collected from two libraries selected for this study. A total of 25 questionnaires were distributed to professionals in the two libraries. Returned questionnaires were analyzed with the Statistical Package for Social Sciences (SPSS). The result shows that majority of the respondents strongly agreed with the statement indicating positive attitude towards marketing, while very few respondents …

Contributions Of Human And Non-Human Resources’ Function, Benefit, And Rigidities Associated With Marketing E-Resources Among The Staff Of Selected Technical University (Tu) Libraries In Ghana., Michael Oppong Mr., Stephanie Owusu Ansah Ms., Daniel Ofori Dr.

Library Philosophy and Practice (e-journal)

The study investigated the contributions of human and non-human resources’ function, benefit, and rigidities associated with marketing e-resources at selected Technical University (TU) libraries in Ghana. 62 respondents from the three Technical Universities (TUs) libraries were respectively drawn from all the three selected Technical Universities (Kumasi Technical University, Tamale Technical University, and Takoradi Technical University). Given that the population from the three TUs library staff was small, no sampling had to be done. The investigator sent out 62 questionnaires to the various TUs and received 39 responses representing 63 %. To collect data from the libraries of the designated Technical …