Social and Behavioral Sciences Commons^™

Pharmacological Versus Social Alcohol Expectancies: Making An Important Distinction Between The Anticipated Rewarding Effects Of Alcohol, Megan Victoria Mcmurray

USF Tampa Graduate Theses and Dissertations

Despite over 30 years of research investigating alcohol expectancies, they have never been examined in terms of the anticipated pharmacological versus social rewards resulting from alcohol consumption, and both appear to play a central role in drinking motivation and behavior. The purpose of this study was to develop a two-dimensional instrument designed to assess both the pharmacological alcohol expectancies of pleasurable, internal states that result from alcohol consumption, as well as the social expectancies that drinking alcohol will result in higher social status and increased effectiveness in social situations. This measure, called the Pharmacological and Social Alcohol Expectancy Scale (PSAES), …