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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Moveable Beast: Subjective Influence Of Human-Animal Relationships On Risk Perception, And Risk Behaviour During Bushfire Threat, Joshua L. Trigg, Kirrilly Thompson, Bradley Smith, Pauleen Bennett
A Moveable Beast: Subjective Influence Of Human-Animal Relationships On Risk Perception, And Risk Behaviour During Bushfire Threat, Joshua L. Trigg, Kirrilly Thompson, Bradley Smith, Pauleen Bennett
The Qualitative Report
This article examines how human-animal connections influence risk perception and behaviour in companion animal guardians exposed to bushfire threat in Australia. Although the objective role of psychological bonds with companion animals is well accepted by researchers, subjective interpretations of these bonds by animal guardians are relatively underexamined in this context. We argue that the ways in which connections with pets and other animals are represented influences different forms of safety-risk perception and behaviour when managing animals’ safety in the face of disaster threat. Thematic analysis of 21 semi-structured interviews with South Australian residents in bushfire-affected areas supported the role of …
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
The Qualitative Report
Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …
Performing A Thematic Analysis: An Exploratory Study About Managers’ Perceptions On Gender Equality, Carlos Costa, Zélia Breda, Isabel Pinho, Fiona Bakas, Marília Durão
Performing A Thematic Analysis: An Exploratory Study About Managers’ Perceptions On Gender Equality, Carlos Costa, Zélia Breda, Isabel Pinho, Fiona Bakas, Marília Durão
The Qualitative Report
The purpose of this paper is to present results from an exploratory study that aims to investigate why gender role alterations in leadership positions is slow. The tourism managers’ perceptions of gender equality, within the workplace, were obtained resorting to focus groups. We chose thematic analysis to identify themes and patterns. This thematic analysis enables a methodological systematization of data. Data were coded using webQDA, a computer-assisted qualitative data analysis software that speeds up the team process of analysis. The systematization of information helped overcome the difficulties to synthesize the various interpretations; thus it was possible to generate more ideas …