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The Many Moving Parts Behind Brandon Sanderson’S Record-Breaking Kickstarter Campaign, Kathi Inman Berens
The Many Moving Parts Behind Brandon Sanderson’S Record-Breaking Kickstarter Campaign, Kathi Inman Berens
English Faculty Publications and Presentations
The creation and fulfillment of Sanderson’s Kickstarter relies on a crack team managing massive amounts of data as well as all aspects of production. Sanderson had been running a multi-million-dollar, mid-sized publishing company well before his March 1, 2022 Kickstarter shot north of $28 million in two weeks, making it the biggest campaign—for now—in Kickstarter history.