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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Honors College Theses
This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …
A Content Analysis Of The Female Tiktok Influencer: How Smis Alter Their Image And Self-Presentation Based On Their Communities., Sydney R Dotson
A Content Analysis Of The Female Tiktok Influencer: How Smis Alter Their Image And Self-Presentation Based On Their Communities., Sydney R Dotson
Electronic Theses and Dissertations
Influencer marketing is a growing industry on social media platforms, like TikTok. Influencers have the power and authority to control the purchases and habits of their audiences, however, the communities of these followers can be just as influential. According to TikTok For Business (2021), “part of the excitement of [TikTok] is derived from people having the power to choose the spaces they want to be part of, and the content they want to interact with.” The purpose of this study is to determine if social media influencers alter their image and self-presentation based on their community. The study examines the …
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
Master of Arts in Professional Writing Capstones
A process narrative and samples and complete works from my time in MAPW and as a GRA within the health and well-being departments at KSU. The portfolio showcases my journey as a communicator and professional writer and how it has impacted my current career.
Tiktok’S Influence On Generation Z’S Buying Habits And Behavior, Tamara B. Munoz
Tiktok’S Influence On Generation Z’S Buying Habits And Behavior, Tamara B. Munoz
Global Strategic Communications Student Work
As the digital era progresses, we continue to see how certain platforms capture the interest of various generations. Back then, Myspace rapidly appealed to millennials, and Facebook did the same with baby boomers. Today, TikTok is following their steps as it gains the interest of Generation Z in technologically advanced ways. In addition to providing entertainment, this short-video platform is now the go-to place to look for reviews of products or services. Due to this, the platform may be transforming how this age group behaves as a consumer. The overall purpose of this project was to further examine the impact …
Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah
Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah
Business Review
The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractiveness, trustworthiness and expertise while brand trust has been added as a mediator. The study variables of the research have been empirically tested for the first time for the mobile phone industry and from social media users. The theoretical framework was developed based on relevant research on the study topic. Research design of the study is Quantitative, one-shot, cross-sectional in nature. Data …