Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Social Media Management For Non-Profits And Churches, Paige K. Purtz 6896893
Social Media Management For Non-Profits And Churches, Paige K. Purtz 6896893
Williams Honors College, Honors Research Projects
This project was created as a result of a need to for social media guidance and best practices for churches and nonprofits. Research was conducted on current social media trends, statistics, and strategy. Five medium-to-large nondenominational churches made their analytics available. Data was taken from their analytics to discover what kinds of posts received the most engagement. The result of the research is a reader-friendly, best practices social media guide for churches.
Newsrooms And Social Media, Hanna E. Steinker
Newsrooms And Social Media, Hanna E. Steinker
Williams Honors College, Honors Research Projects
The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …