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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Beneath The Surface Dive And Beach Cleanup Festival, Megan Van Hamersveld
Beneath The Surface Dive And Beach Cleanup Festival, Megan Van Hamersveld
Communication Studies
No abstract provided.
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Communication Studies
Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …