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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Understanding The Relationship Between Country Reputation And Corporate Reputation, Minsoo Kim
Understanding The Relationship Between Country Reputation And Corporate Reputation, Minsoo Kim
Masters Theses
Increasing attention has been paid to the relationship between country reputation and corporate reputation by both public and private sectors. This study aims to contribute to a better understanding of the relationship by investigating the factors that influence and are influenced by country reputation. In particular, this study examines (a) the impact of country reputation on foreign consumers’ attitudes toward brand and product purchase intentions, (b) the relationship between corporate reputation on country reputation, and (c) the mediating role of product image. Key findings of the study include the positive impact of corporate reputation on country reputation, and the mediating …
Purchase Decision Type Influences On Consumers’ Reliance: Brand-Related User-Generated Content, Hyuk Jun Cheong
Purchase Decision Type Influences On Consumers’ Reliance: Brand-Related User-Generated Content, Hyuk Jun Cheong
Doctoral Dissertations
Consumers use brand-related user-generated content (UGC), such as online consumer reviews, for their pre-purchase information seeking. However, previous research on consumer information seeking has scarcely explored how purchase situations and product type influence consumers’ use of brand-related UGC. The purpose of this dissertation is to shed light on this area of research. In the first part of the study, Vaughn’s (1980; 1986) Foote, Cone, and Belding (FCB) grid, a popular product classification theory in advertising and consumer research, was updated based on a set of online surveys (N=1,104) that measured three purchase dimensions [i.e., purchase decision involvement (PDI), think/feel purchase, …
Development And Validation Of A Crisis Self-Efficacy Scale, Sejin Park
Development And Validation Of A Crisis Self-Efficacy Scale, Sejin Park
Doctoral Dissertations
This study develops a valid and reliable self-efficacy scale specific to the crisis context. The rationale for developing the scale is first to provide a tool for crisis communication researchers to better understand behavioral aspects of crisis. Second, as people have different levels of crisis self-efficacy, it is difficult for crisis managers to develop audience-specific messages and create crisis preparedness programs. A crisis self-efficacy scale enables crisis managers to develop more effective message strategies to protect publics and minimize crisis damage. The scale also provides practitioners a useful longitudinal index of progress in crisis preparedness programs to track changes in …
#Sponsored: The Emergence Of Influencer Marketing, Steven Woods
#Sponsored: The Emergence Of Influencer Marketing, Steven Woods
Chancellor’s Honors Program Projects
No abstract provided.
Is Big Press Tougher On "She"-Eos?, Kenan G. Smith
Is Big Press Tougher On "She"-Eos?, Kenan G. Smith
Chancellor’s Honors Program Projects
No abstract provided.