Social and Behavioral Sciences Commons^™

Enjo Kosai: Brand Name Marketing, Michele Gibney

Michele Gibney

Media is a contributing factor in creating a market for the prostitution of minors in Japan today. Media creates an image to which the girls aspire by placing the trendiest items in the hands of music and movie idols who the girls look up to . The drive to then own these trendy, and expensive, products forces the girls into marketing their bodies to strangers. Though in many ways media can be seen as the root of all evil through print and film advertisements, there are some forms of media which work as a caution instead of an encouragement to …