Social and Behavioral Sciences Commons^™

An Analysis Of Rowan University Fund Raising And Communication Practices, Karen D. Dunnington

Theses and Dissertations

Public colleges and universities need more income than government can provide. States now typically provide less than half the funding for public universities, like Rowan University. Alumni fund raising and other gifts bridge this gap. This study describes variables that affect donor motivation in other schools, and measures those variables among Rowan University subjects. The author applied a 16-question protocol to a purposive sample of 31. The sample was comprised of key fund raising personnel and target study subjects from students to college presidents in seven groups. Extensive individual commentary supplements the sample's small size. The major findings clearly support …

Study Of Small Businesses’ Need For, And Interest In, A Course On How To Produce Effective Publications, Lori Wagoner

Theses and Dissertations

With the advent of PageMaker and other user-friendly publications programs almost anyone can create publications, with or without an understanding of typography or layout and design. These publications represent the organization and affect its image, as well as its bottom line.

These software programs allow an organization to produce its own publications and handle its own publicity. This is a great advantage for small entrepreneurial businesses that may not be able to hire a professional to produce brochures, flyers or newsletters. The problem, however, is that unless the person has an understanding of typography and layout and design, the publication …

Recruiting And Retaining Healthcare Association Members, Ronette Wilson

Theses and Dissertations

The purpose of this study is to identify popular techniques used to recruit and retain members for healthcare and medical associations. The author compared and contrasted three medical associations and their membership benefits to show which benefits members value most.

Related research indicated recruiting and retaining members has become increasingly competitive among healthcare and medical associations. A new-member survey was conducted for three healthcare associations. Research indicated people primarily join organizations for specialized information, but they also hope to fulfill status-seeking needs.

A successful recruiting and retaining plan involves more than attractive benefits. Members' motivational needs must be included. Based …

Amusement Park Crisis Management, Joe Costal

Theses and Dissertations

This thesis attempts to establish a benchmark for amusement park crisis management through the careful examination of two contrasting crisis response case studies.

The first study, a deadly fire at Six Flags Great Adventure, in Jackson Township, New Jersey, exemplifies the causes, components and effects of improper crisis planning. Analysis of the study closely examines all events leading to and resulting from the fire, with most content coming from the memories of professionals directly involved in the tragedy. Designations of the Six Flags case provided the basis of every amusement crisis plan written since.

The second study, a deadly boat …

The Implications Of The Financial Services Modernization Act On Life Insurance Industry Communications, Michael A. Weinberg

Theses and Dissertations

This study's purpose was to assess the effects of legislation known as The Financial Services Modernization Act on life insurance industry communicators. The November, 1999 legislation effectively broke down the barriers separating the major financial services industries in the U.S. - life insurance, banking, and securities.

An email survey of a random sample of the Life Communicators Association (LCA) U.S. membership was conducted. The LCA is a professional organization of marketing communications, advertising, and public relations professionals working for life insurance and other financial services firms. 242 surveys were emailed.

The results indicated that most of the LCA members were …

Rutgers Camden Center For The Arts Audience Study, Meridith Auerbach

Theses and Dissertations

The Rutgers Camden Center for the Arts strives to serve the regional community with diverse types of programming and to promote a love for the performing arts. The center wants to program events people are interested in attending. Audience likes and dislikes need to be studied and considered when choosing events for a season. The audience's opinion is important because they bring in revenue and therefore play a key role in the success of a theater.

There are factors that may persuade people to attend programs at the Rutgers Camden Center for the Arts. Likewise, audiences may have negative perceptions …

Development Of A Course Of Study For An Undergraduate Course In Global Communication, Kim Lynn Mullikin

Theses and Dissertations

This thesis studies the components of successful undergraduate global communication courses. The thesis examines curriculum of American and European colleges and universities' global communication courses and programs. The author analyzed syllabi and course textbooks and surveyed Rowan University College of Communication staff members to develop a course of study for an undergraduate course in global communication.

The study determined that the top 10 topics to be included in a global communication course are: culture, globalization, politics, adaptation, race, television and film, business, conflict and culture shock.

Culture and globalization were covered in more than 50% of the syllabi studied. Adaptation, …

Branding For Nonprofit Organizations, Shannon Cogan

Theses and Dissertations

In the world, 546,000 nonprofit organizations all compete for the same thing: time and money. With the ease of Internet philanthropic giving, traditional nonprofit organizations must change with the times or be left in the wake. In an age of constant message bombardment, nonprofits must continually reinvent themselves to avoid getting lost in the crowd. Today, many nonprofits have found branding is the answer.

To determine the importance of nonprofit branding, the author reviewed all available literature and interviewed a senior-level manager at United Way of America. In addition, the author performed a literature review of all materials obtained from …

Public Relations Efforts To Promote New Graduate Programs, Joe Chambers

Theses and Dissertations

The purpose of this thesis was to accumulate information relative to the various public relations practices, methods, and procedures utilized by Rowan University, a state institution of higher learning, and comparing and contrasting them with that of a private institution of higher learning. The differences and similarities between public and private institutions of higher learning were examined and a survey of Undergraduate Accounting students at Rowan was evaluated quantitatively.

Twenty-four questions were on the survey that covered the universe of undergraduate Accounting I and Accounting Il students at Rowan University during the fall semester 2000. Of these twenty-four questions, thirteen …

The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case

Theses Digitization Project

As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.

Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri

Theses Digitization Project

This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger

Theses Digitization Project

In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.

Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi

Theses Digitization Project

The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of …

A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci

Theses Digitization Project

The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.

Creating An Affinity Card Program: Developing A Response For Proposal, Peter A. Gasparro

Seton Hall University Dissertations and Theses (ETDs)

.