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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson
Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson
Journal of Applied Communications
This research shares insights from qualitative interviews with scientists in agricultural and environmental science programs (n=26) to better understand how occasional, peripheral, or emerging members of the science communication community of practice perceive its domain, practices, and identity. Findings suggest concern about personal risks of communicating, especially control over messaging, interactions with disagreeable audiences, being incorrect, and reputation damage. However, many believe that communication is broadly important for their field and resources. Scientists did not have clear agreement on boundaries of science communication, and advocacy and uncertainty were points of contention. Suggestions for strengthening science communication training are proposed.
Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg
Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. …
Diffusion Of Innovations And Public Communication Campaigns: An Examination Of The 4r Nutrient Stewardship Program, Henry Seeger, Robyn S. Wilson
Diffusion Of Innovations And Public Communication Campaigns: An Examination Of The 4r Nutrient Stewardship Program, Henry Seeger, Robyn S. Wilson
Journal of Applied Communications
This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including …