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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius
Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius
Proceedings of the New York State Communication Association
Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.
In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …
Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle
Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle
The Seneca Falls Dialogues Journal
Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.
This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …