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Social and Behavioral Sciences Commons™
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- Advertising -- Psychological aspects (2)
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Articles 1 - 21 of 21
Full-Text Articles in Social and Behavioral Sciences
Factors Affecting Cognitive Dissonance Among Automobile Magazine Subscribers, Petroulla Giasoumi
Factors Affecting Cognitive Dissonance Among Automobile Magazine Subscribers, Petroulla Giasoumi
Theses Digitization Project
This thesis examines the factors that help induce cognitive dissonance which may be dramitically reduced in new and used vehicle-buyers. The research uses a quantitative method to investigate whether vehicle owners experience cognitive dissonance when making decisions, influenced by others, getting good or bad deals when purchasing automobiles and being satisfied with their vehicles.
The Application Of Marketing And Communication Theories On Community Festival Event Planning, Khara Louise Dizmon
The Application Of Marketing And Communication Theories On Community Festival Event Planning, Khara Louise Dizmon
Theses Digitization Project
The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Theses Digitization Project
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
Theses Digitization Project
The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
The Public Relations Campaign For Bangkok Fashion Week, Thailand, Chanoknart Paitoonmongkon
The Public Relations Campaign For Bangkok Fashion Week, Thailand, Chanoknart Paitoonmongkon
Theses Digitization Project
The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.
Impact Of Media Spokeswomen On Teen Girls' Body Image, Senem Bahar Cevik
Impact Of Media Spokeswomen On Teen Girls' Body Image, Senem Bahar Cevik
Theses Digitization Project
This project investigated body image issues of girls aged 13-19 years old. It surveyed a random sample of 100 girls via a self-administered questionnaire. The study found that most teen girls have a celebrity actor idol and that the majority of teen girls are self conscious regarding body shape and weight.
A Proposed Resource Development Plan For The Department Of Communication Studies, California State University San Bernardino, Donna Louise Cooley
A Proposed Resource Development Plan For The Department Of Communication Studies, California State University San Bernardino, Donna Louise Cooley
Theses Digitization Project
This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.
First Impressions Through The Constructs Of Impression Management, Amber Joy Wilson
First Impressions Through The Constructs Of Impression Management, Amber Joy Wilson
Theses Digitization Project
The research on this study examines how first impressions are formed in the hotel setting. The study also looks at the social intelligence process through the constructs of self-monitoring and impression management.
The Study To Determine Customers Preference Of Using Claims System Via The Internet At National Insurance Company Limited, Thailand, Kunthorn Baosuwan
The Study To Determine Customers Preference Of Using Claims System Via The Internet At National Insurance Company Limited, Thailand, Kunthorn Baosuwan
Theses Digitization Project
The purpose of this project is to determine National Insurance Company Limited (NAT) customer preferences for using claims systems via the Internet.
A Web Design Shop For Local Business Owners, Mary Colleen Rice
A Web Design Shop For Local Business Owners, Mary Colleen Rice
Theses Digitization Project
This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Theses Digitization Project
The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.
A Comparison Of Women's Roles As Portrayed In Taiwanese And Chinese Magazine Print Advertising, Yi-Chen Yang
A Comparison Of Women's Roles As Portrayed In Taiwanese And Chinese Magazine Print Advertising, Yi-Chen Yang
Theses Digitization Project
The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
Los Angeles Archdiocese Child Sexual Abuse Scandal: A Case Study In Crisis Communication, Miranda Belinda Sagala
Los Angeles Archdiocese Child Sexual Abuse Scandal: A Case Study In Crisis Communication, Miranda Belinda Sagala
Theses Digitization Project
This thesis examined strategies employed by the Los Angeles Archdiocese in its communcation with the media during the initial phases of handling the child sexual abuse scandal. Internal and external messages from the archdiocese were analyzed in terms of how well they conformed to the five generally accepted principles that should govern crisis communication: timeliness, openness, honesty, regret and accessibility.
Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri
Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri
Theses Digitization Project
This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.
Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger
Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger
Theses Digitization Project
In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.
Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi
Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi
Theses Digitization Project
The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of …
A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci
A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci
Theses Digitization Project
The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.
The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case
The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case
Theses Digitization Project
As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.
A Content Analysis Of Print Advertising In Hispanic Magazines, David Enríquez
A Content Analysis Of Print Advertising In Hispanic Magazines, David Enríquez
Theses Digitization Project
No abstract provided.
A Linguistic Study Of Print Advertising, Andreas Jostes
A Linguistic Study Of Print Advertising, Andreas Jostes
Theses Digitization Project
No abstract provided.
Christian Public Relations Strategies And "The Last Temptation Of Christ": A Case Study, Donald Gene Beehler
Christian Public Relations Strategies And "The Last Temptation Of Christ": A Case Study, Donald Gene Beehler
Theses Digitization Project
No abstract provided.