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Social and Behavioral Sciences Commons

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Strategic Public Relations Projects

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COVID vaccine

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Full-Text Articles in Social and Behavioral Sciences

Educating And Motivating Students To Get The Covid Vaccine, Ady Dewey Apr 2021

Educating And Motivating Students To Get The Covid Vaccine, Ady Dewey

Strategic Public Relations Projects

The 2020-2021 academic year was one of many different challenges as the COVID pandemic ravaged the world. Classes at Bridgewater College were HyFlex, which meant some students were present, in-person, masked, while other students participated online via Zoom. This split arrangement presented significant challenges for everyone – those on campus and those remote. The college experience, needless to say, was totally rewritten and this importantly included communication efforts.

The 2021 Strategic Public Relations class (COMM 347) identified the need of educating their peers about the availability—and advantages—of getting the COVID vaccine. (At this point in March, the College had not …