Social and Behavioral Sciences Commons^™

Media Coverage Of Law Enforcement And Effects Of The Image Created, James Schultz

Senior Theses

This paper examines a number of case studies and articles concerning media’s depiction of law enforcement and its effects on the officers’ duties to the public. Recent stories of excessive use of force by police throughout the country began a new generation of activists for civil rights, exposed to a more advanced news media. Nationwide coverage displayed an image of law enforcement which was overly aggressive. For citizens who have little to no interaction with law enforcement, this image being depicted is the only basis for definition of what is a “police officer”. Combined with the history of civil rights …

The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister

Senior Theses

During April 2017, Pepsi launched its tone-deaf Kendall Jenner commercial, United Airlines dragged a passenger off of Flight 3411 and the public responded to both incidents with “online firestorm[s]” (Pfeffer, Zorbach, & Carley, 2014). The purpose of this thesis was to use the aforementioned events of April 2017 as a case study for how crisis communication practices impact brand reputation. While there is an abundance of literature written on what the best communication practices are in crisis situations, there is little that depicts the direct, real-life ramifications that these practices have in regard to brand reputation specifically. This thesis aimed …

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak

Senior Theses

From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …