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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won
Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won
Journal of Applied Communications
Connecting local food producers with consumers is useful for ensuring individuals have access to healthy, fresh, foods. Small farmers, however, lack the resources to effectively connecting with consumers through traditional forms of marketing. Marketing to consumers through social media is a low-cost method that local food producers can use to promote their products. Creating engaging content on social media can be challenging, thus there is a need for guidance on how to effectively engage with local consumers through social media. Studies in advertising have shown dimensions of warmth and competence can be useful frames for engaging consumers across a variety …
Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg
Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials’ perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. …