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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson
Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson
Journal of Applied Communications
This research shares insights from qualitative interviews with scientists in agricultural and environmental science programs (n=26) to better understand how occasional, peripheral, or emerging members of the science communication community of practice perceive its domain, practices, and identity. Findings suggest concern about personal risks of communicating, especially control over messaging, interactions with disagreeable audiences, being incorrect, and reputation damage. However, many believe that communication is broadly important for their field and resources. Scientists did not have clear agreement on boundaries of science communication, and advocacy and uncertainty were points of contention. Suggestions for strengthening science communication training are proposed.
Untapped Potential Of Local Brewery Brands In Their Communities, Cara Jolly, Quisto Settle, Laura Greenhaw, Ruth Inman, Dwayne Cartmell
Untapped Potential Of Local Brewery Brands In Their Communities, Cara Jolly, Quisto Settle, Laura Greenhaw, Ruth Inman, Dwayne Cartmell
Journal of Applied Communications
The craft brewery industry is growing in the United States. Due to changes in state law over the past 10 years, craft breweries are a relatively new industry in Oklahoma. A unique aspect of craft breweries compared to larger breweries is that craft breweries tend to be grounded in their local communities. The purpose of this research was to understand how craft breweries in Oklahoma establish their brand with respect to their communities. Interviews were conducted with brewery personnel across Oklahoma, including participants from both more established and newer breweries. The breweries in this study were purposefully engaging in their …