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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 4.10 Message development/testing (4)
- 4.02 Communications in industry (3)
- 4.07 Marketing, advertising (3)
- 4.13 Public opinion (3)
- 4.09 Branding (2)
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- 7.02 Empirical-analytic methods (2)
- 7.07 Consumer/audience response and analysis (2)
- Science communication (2)
- 3.01 Document design/layout (1)
- 3.02 Image design (graphics, photography, Web, print) (1)
- 3.09 Effective writing (various writing forms) (1)
- 4.00 MEDIA RELATIONS, MARKETING, LEADERSHIP AND MANAGEMENT (1)
- 4.05 Public relations (1)
- 4.06 Communication campaigns (1)
- 4.08 Social marketing, educational/public information campaigns (1)
- 4.11 Issues management (1)
- 4.12 Risk and crisis communication (1)
- 7.00 RESEARCH/MANUSCRIPT TYPE (1)
- Advertorials (1)
- Animal health (1)
- Animal welfare (1)
- Antimicrobial use (1)
- Florida residents (1)
- Food labeling (1)
- Food marketing (1)
- Framing (1)
- Gluten-free (1)
- Humane treatment (1)
- Information-seeking behaviors (1)
- Knowledge transfer and exchange (1)
Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Crisis Communications In A Natural Agricultural Disaster, Erica Irlbeck, Austin Moore
Crisis Communications In A Natural Agricultural Disaster, Erica Irlbeck, Austin Moore
Journal of Applied Communications
Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found …
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Journal of Applied Communications
Mosquitoes pose substantial risks in communities worldwide, and the extent and type of such risk may vary across communities and regions. The integrated mosquito management approach integrates multidisciplinary methods into practical strategies tailored to local communities. Reduction of mosquito larval sources via community engagement in at-home mosquito control behaviors is a key component of this approach. Best methods of communicating information to the public to foster knowledge and motivation to engage in local mosquito control efforts. The purpose of this descriptional, correlational study was to describe the Florida public’s mosquito control information search behaviors, as well as examine factors that …
Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker
Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker
Journal of Applied Communications
Agricultural communications literature has indicated scientists are struggling to make information salient to consumers. Prior studies have examined the efficacy of message frames and types of appeals that increase visual attention and information processing among general consumers. Research suggests that value-oriented frames may connect with consumers through increased personal involvement and motivational salience. To evaluate the effects of competing message frames on visual attention, an eye-tracking experiment was conducted to understand the interaction between pre-existing attitudes and issue involvement on participants’ attention to messages about genetic modification and antibiotic use in livestock. For products that are low in issue involvement …
Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers
Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers
Journal of Applied Communications
As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of …
Consumers’ Evaluation Of Animal Welfare Labels On Poultry Products, Rexanna Powers, Nan Li, Courtney Gibson, Erica Irlbeck
Consumers’ Evaluation Of Animal Welfare Labels On Poultry Products, Rexanna Powers, Nan Li, Courtney Gibson, Erica Irlbeck
Journal of Applied Communications
As the public has expressed increasing concerns regarding the humane raising and handling of farm animals, the U.S. Department of Agriculture and industry organizations have developed a series of standards enforcing animal welfare in the poultry industry. Labels and value-added claims were created and defined to differentiate products and to inform consumers’ purchasing decisions. This study identified five labels related to animal welfare that are frequently found on food packages in the U.S. grocery stores, including both the mandatory labels and third-party, voluntary labels. Using a controlled online experiment (N=249), we examined the labels’ effects on consumers’ perception …
Exploring Science Communication Effectiveness In The U.S. Federal Government Research Process: A Case Study With The U.S. Livestock Producers’ Antimicrobial Use Research, Katie Abrams, Chelsea Bonser, Amber Mccord
Exploring Science Communication Effectiveness In The U.S. Federal Government Research Process: A Case Study With The U.S. Livestock Producers’ Antimicrobial Use Research, Katie Abrams, Chelsea Bonser, Amber Mccord
Journal of Applied Communications
Several U.S. federal government agencies collect and disseminate scientific data on a national scale to provide insights for agricultural trade, research, consumer health, and policy. Occasionally, such data have potential to provide insights to advance conversations and actions around critical and controversial issues in the broad agricultural system. Such government studies provide evidence for others to discuss, further interpret, and act upon, but to do so, they must be communicated well. When the research intersects with contentious socio-political issues, successful communication not only depends on tactics, but as this study illuminates, it also depends on relationship quality between research producers, …