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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 4.05 Public relations (3)
- Content analysis (2)
- 4.02 Communications in industry (1)
- 4.04 Media relations (working with news media) (1)
- 4.06 Communication campaigns (1)
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- 4.08 Social marketing, educational/public information campaigns (1)
- 4.10 Message development/testing (1)
- 4.12 Risk and crisis communication (1)
- 7.02 Empirical-analytic methods (1)
- 7.03 Communication theory, models (1)
- Animal welfare (1)
- Blue Bell (1)
- Crisis communication (1)
- Crisis response strategies (1)
- Diffusion of Innovations (1)
- Fertilizer Runoff (1)
- Food recall (1)
- Gender (1)
- Heuristics (1)
- Protein industry (1)
- Public Communication Campaigns (1)
- Science communication (1)
- Source credibility (1)
- Water Contamination (1)
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
A Website Content Analysis Of Corporate Animal Welfare Messaging, Olivia Morris, Jefferson D. Miller, Isabel Whitehead
A Website Content Analysis Of Corporate Animal Welfare Messaging, Olivia Morris, Jefferson D. Miller, Isabel Whitehead
Journal of Applied Communications
The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial …
A Comparative Content Analysis Of News Stories And Press Releases During The 2015 Blue Bell Ice Cream Recall, Brandyl Brooks Calley, Courtney Meyers, Courtney Gibson, Erica Irlbeck
A Comparative Content Analysis Of News Stories And Press Releases During The 2015 Blue Bell Ice Cream Recall, Brandyl Brooks Calley, Courtney Meyers, Courtney Gibson, Erica Irlbeck
Journal of Applied Communications
In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from …
The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck
The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck
Journal of Applied Communications
Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible …
Diffusion Of Innovations And Public Communication Campaigns: An Examination Of The 4r Nutrient Stewardship Program, Henry Seeger, Robyn S. Wilson
Diffusion Of Innovations And Public Communication Campaigns: An Examination Of The 4r Nutrient Stewardship Program, Henry Seeger, Robyn S. Wilson
Journal of Applied Communications
This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including …