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Social and Behavioral Sciences Commons™
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- 4.07 Marketing, advertising (2)
- 7.02 Empirical-analytic methods (2)
- 7.07 Consumer/audience response and analysis (2)
- 4.02 Communications in industry (1)
- 4.05 Public relations (1)
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- 4.06 Communication campaigns (1)
- 4.10 Message development/testing (1)
- 4.11 Issues management (1)
- 4.13 Public opinion (1)
- Attributes (1)
- Audience segmentation (1)
- Blueberry (1)
- Citrus greening (1)
- Communication campaign (1)
- Consumers (1)
- Framing theory (1)
- Importance (1)
- Local food (1)
- Marketing (1)
- Message effects (1)
- Publics (1)
- Satisfaction (1)
- Theory of planned behavior (1)
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Matching Local Food Messages To Consumer Motivators: An Experiment Comparing The Effects Of Differently Framed Messages, Katie M. Abrams, Catharine Soukup
Matching Local Food Messages To Consumer Motivators: An Experiment Comparing The Effects Of Differently Framed Messages, Katie M. Abrams, Catharine Soukup
Journal of Applied Communications
Past research suggests the local food movement provides economic and social benefits to consumers and producers alike. These benefits might account for the significant increase in local food sales. Despite its increasing popularity, further communications research is needed since a dominant messaging strategy does not currently exist to advance the local food movement. Food quality, healthfulness, and support of local farmers were previously empirically identified as motivating factors to purchase local food; however, they had not been tested comparatively for effectiveness. Based in framing theory and the theory of planned behavior, we sought to test if brief messages framed to …
Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.
Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.
Journal of Applied Communications
Citrus greening is a critical issue facing the agricultural industry in the United States. The disease has been identified in residential and commercial areas, and there is a need to identify best practices in communicating with the public about the disease. The Situational Theory of Publics (STOPs) uses audience segmentation to determine how to best communicate with target consumers and was used to guide this study. The purpose of the study was to determine the types of publics present in the citrus producing states of Florida, California, and Texas as they relate to citrus greening. An online survey was completed …
Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble
Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble
Journal of Applied Communications
The unique health benefits of blueberries have increased consumers’ demand for this fruit. Although the demand is still low compared to other fruits including apples and grapes, consumers’ growing interest in blueberries has led to a significant increase of blueberry acreage in the U.S., causing the supply to exceed demand. To increase blueberry consumption and sales for the benefits of both consumers’ health and the blueberry industry, this study selected 18 blueberry attributes and used an online survey to examine blueberry purchasers’ perceived importance and satisfaction of these attributes. An importance-performance analysis (IPA) of these attributes was conducted to provide …