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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
An Exploration Of Best Practices For Personal Branding On Social Media In The Fashion Industry, Danielle Brickner
An Exploration Of Best Practices For Personal Branding On Social Media In The Fashion Industry, Danielle Brickner
Honors Projects
The purpose of my project was to evaluate the personal branding tactics that are used to be successful on Instagram in the fashion industry. Social media is a growing tool for influencers and brands. Since its creation in 2010, Instagram has become one of the most popular platforms, specifically for the fashion industry as it is centered around photos. This project explores how authenticity, creating a target audience, and utilizing content activities plans can impact one’s success on Instagram. Throughout the project, I used these three criteria on a fashion-oriented Instagram account to determine how these factors can impact post …
Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens
Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens
Honors Projects
The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.
Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins
Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins
Honors Projects
It is imperative that higher education institutions learn more about how to recruit members of younger generations to participate in future elections. Young people have historically voted at low rates, but that trend has started to change in recent years as more resources are being devoted to voter engagement among young people. This leads to the interest of understanding what best practices and strategies have academic institutions utilized to advance voter engagement on their campuses. This qualitative study analyzes these best practices and strategies at 84 colleges and universities, all of whom are members of The Andrew Goodman Foundation Vote …
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
Honors Projects
This PR proposal is a guideline that can be successfully implemented into the BGSU Dance Program’s promotional efforts, specifically publicizing the annual Winter Dance Concert. Through inventive social and multi-media efforts, innovative collaboration with community and campus partners, and interactive updates to the Dance Program promotional efforts, this campaign will target and reach BGSU students, faculty and staff, Wood County community members, prospective BGSU students, local media and K-12 students in Wood and Lucas County. This proposal will mold a declining program into a thriving and engaging dance environment at BGSU.The implications for the field of dance and PR are …
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
The Art Of Promotion: An Exploration Of Public Relations And Dance, Shannon Cleary
Honors Projects
This PR proposal is a guideline that can be successfully implemented into the BGSU Dance Program’s promotional efforts, specifically publicizing the annual Winter Dance Concert. Through inventive social and multi-media efforts, innovative collaboration with community and campus partners, and interactive updates to the Dance Program promotional efforts, this campaign will target and reach BGSU students, faculty and staff, Wood County community members, prospective BGSU students, local media and K-12 students in Wood and Lucas County. This proposal will mold a declining program into a thriving and engaging dance environment at BGSU. The implications for the field of dance and PR …
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
Honors Projects
In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).
525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …